Marketing Manager

Netflix•Dallas, TX

13d•$127,000 - $198,000

About The Position

The Community Marketing Manager will lead the local marketing strategy for Netflix House Dallas, translating national campaigns into market-specific experiences that drive visitation, ticket sales, community engagement, and long-term brand affinity. The role serves as the strategic marketing leader for the Dallas market and partners with centralized Strategy, Growth, Social, PR, Creative, Sales, Operations, Programming, and Experience teams. The position calls for deep knowledge of the Dallas market, strong cross-functional leadership, and the ability to influence across marketing channels.

Requirements

7+ years of experience in marketing, brand strategy, experiential event marketing, hospitality, entertainment, tourism, or location-based entertainment.
Deep knowledge of the Dallas market, consumer behavior, tourism landscape, and local business ecosystem.
Experience developing integrated marketing strategies across multiple consumer channels.
Strong understanding of media strategy, CRM, organic social, partnerships, community marketing, experiential events, and consumer engagement.
Experience briefing agencies and managing multiple concurrent marketing initiatives.
Excellent presentation, communication, and stakeholder management skills.
Strong project management and organizational capabilities in fast-paced environments.
Ability to cultivate relationships and communicate efficiently with internal, external, and agency partners.
Excellent written and verbal communication skills.
Bias to action and a proactive, innovative approach.
Strong team focus and organizational and resource management skills.
Respect for, understanding of, and enthusiasm for Netflix culture.

Responsibilities

Own the local marketing strategy for Netflix House Dallas, translating national campaigns into market-specific initiatives that drive awareness, visitation, ticket sales, and brand affinity.
Partner with House leadership, Operations, Programming, Sales, and centralized Marketing teams to represent local priorities across marketing efforts.
Develop and execute the community engagement strategy, building partnerships across education, tourism, sports, arts, local businesses, nonprofits, and cultural organizations.
Lead integrated marketing campaigns and in-person experiential marketing events for local programming.
Create and manage creative and marketing briefs for local campaigns, programming, partnerships, venue marketing, and promotions.
Own the in-venue marketing strategy and content calendar, developing guest-facing signage, digital touchpoint, and promotional messaging in partnership with Operations.
Lead marketing collaboration with the Galleria mall and other partners, including shared calendars, promotions, holiday campaigns, and on-property initiatives.
Support Sales by developing localized marketing assets, identifying market opportunities, partnering with ticket distribution partners, and providing insights for B2B engagement strategies.
Manage local agency, vendor, printer, and community partner relationships and ensure timely delivery and quality execution.
Monitor local market trends, consumer behavior, competitive activity, and business performance, translating insights into recommendations.
Coordinate with Strategy, Creative, Growth, Programming, Operations, and Experience teams to keep local campaigns executable and aligned with the guest journey.
Establish scalable marketing processes, templates, and best practices for efficiency and future growth across Netflix House locations.
Serve as the local marketing contact for visiting influencers, creators, and invited partners, coordinating customized visits, on-site logistics, and cross-functional needs, and providing in-person support when appropriate.
Champion the Netflix House brand in the Dallas community and identify opportunities to deepen local relevance and expand market presence.