Commercial Marketing Manager (B2B)
About The Position
Aescape is hiring a Commercial Marketing Manager (B2B) to sit directly on the Revenue team. This role is focused on connecting marketing activity to pipeline generation and closed revenue. It is a performance-minded role focused on building pipeline, rather than a traditional brand or corporate marketing position. The Commercial Marketing Manager will support the B2B pipeline and conversion funnel by owning content and channel distribution. This includes building high-volume sales enablement materials such as email sequences, tactical content, customized microsites, and case studies. The role also involves owning the feedback loop between marketing and sales, and working closely with revenue leaders to build campaigns.
Requirements
- 3–5 years of experience in growth, demand generation, sales enablement, or integrated campaign execution (rather than broad brand strategy).
- Sales-embedded mindset: Treat the sales team as your primary partner and client, and measure your success by the leads you generate and nurture for them.
- Strategic event support: Ability to equip sales for on-site events with pre-event and post-event materials.
- Hands-on email and automation skills: Real experience writing copy, building email workflows, and executing sends directly in marketing automation platforms (Salesforce, Pardot, or similar).
- AI-forward: Curious about new tools and willing to experiment with what’s available to support content creation, partner enablement, and outbound messaging.
- Analytical and metric-driven: Comfortable preparing, reviewing, and sharing campaign performance, and clear about what works and what doesn’t.
Nice To Haves
- Experience in hardware, wellness, commercial real estate, hospitality, or channel/reseller sales motions.
Responsibilities
- Drive lead generation and nurture leads.
- Own top- and mid-funnel programs designed to produce sales-ready opportunities.
- Continuously generate new leads and warm existing ones.
- Leverage existing brand assets and AI tools to create and customize content for web, email and social channels.
- Write, build, and deploy outbound email campaigns, nurture sequences, and sales enablement content (one-pagers, case studies, follow-up templates).
- Own pre-event outreach, on-site lead capture strategy, and post-event nurture sequences to turn attendees into pipeline.
- Oversee the CRM, build and maintain lead lists, and report on campaign performance and event ROI.
- Sit in daily and weekly sales syncs to review lead quality, gather feedback, refine follow-up cadences, and make real-time campaign adjustments based on field feedback.
Benefits
- 100% employer-paid healthcare coverage for employees with generous coverage for eligible dependents
- Flexible time off
- Quarterly Wellness Days
- Generous parental leave
- Complimentary OneMedical membership
- 401(k) with employer matching
- Home office budget
- Annual stipend for professional development
- Dinner is on us when working late
- Complimentary Aescape recovery sessions for yourself, friends & family
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
