College Marketing Representative - General Location

The Orchard is seeking a part-time College Marketing Representative to promote 3-6 artists per month, as well as one-off promotions, in their college town and on campus. The representative will liaise with influencers, maintain a local social media presence, and implement in-person marketing initiatives. The ideal candidate is an undergraduate student with a passion for music, an understanding of social media marketing, and availability of 20 hours per week. This role pays $15 an hour in NYC and requires the job candidate to be fully vaccinated against COVID-19.

• Organically create awareness of The Orchard’s artists by liaising with and building relationships with influencers in your markets such as: your college radio station, DJs, student organizations, college newspaper and local sites to exploit all opportunities for exposure such as reviews, radio plays, and interviews
• Maintain a local social media presence that promotes the artists you’ll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard’s artists
• Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus
• Research appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artist
• Research & attend local and campus events that will best facilitate the promotion of our artists
• Attend our artists' shows to hand out promotional tools and get feedback from fans
• Submit a detailed report on your marketing successes and initiatives for each campaign you run

• Must be an Undergraduate Student currently enrolled in a 4 year university with a minimum of 2 years left prior to graduation
• Must be able to manage own hours and be accountable for the work assigned
• Must have a passion for music, an understanding of how peers discover and consume music, and a deep interest in music business & marketing
• Must have an understanding of social media marketing, stay current on trends, and have an active presence creating content on TikTok, Instagram, Twitter, Facebook
• Must have availability of 20 hours per week
• Must be well-written, well-spoken, a team player, and an excellent communicator
• Must have transportation methods
• Must have a flexible schedule for team conference calls and tour coverage
• Must be fully vaccinated against COVID-19
• Liaise with and build relationships with influencers in markets such as college radio station, DJs, student organizations, college newspaper and local sites to exploit all opportunities for exposure such as reviews, radio plays, and interviews
• Maintain a local social media presence that promotes the artists, utilizing a mix of digital assets that are supplied and creating own content to support The Orchard’s artists
• Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus
• Research appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artist
• Research & attend local and campus events that will best facilitate the promotion of artists
• Attend artists' shows to hand out promotional tools and get feedback from fans
• Submit a detailed report on marketing successes and initiatives for each campaign run
• Gain real world music industry experience that will be a great addition to resume
• Have the opportunity to express creativity through locally run social channels, in team brainstorms, and in concert/album reviews
• Have access to inside information that will improve marketing outreach
• Receive free ticket(s) into artists’ shows & possible meet and greet passes
• Follow COVID-19 guidelines and all in-person marketing initiatives are on hold until further notice.