Campaign Specialist

The job overview for the Campaign Specialist role is to analyze and adapt campaign builds, schedule journeys and emails, and develop HTML coding for emails using responsive design and best practices. The specialist will also be responsible for maintaining accurate email templates, entering and tweaking HTML code for deployment, and ensuring email rendering across various devices and clients. Strong proficiency in Salesforce Marketing Cloud and the ability to manage multiple projects and meet deadlines are essential. Additionally, the specialist will collect and interpret data, analyze results, and provide ongoing reports to support business needs.

• Analyze and adapt campaign build as per requirements
• Building/Scheduling journey and emails on SFMC as per client requirements
• HTML coding and development for email using responsive design and email coding best practice
• Maintain accurate email templates with most recent HTML and CSS
• Enter and tweak HTML code for proper deployment in Salesforce Marketing Cloud
• Thorough understanding of the elements of good design, HTML/CSS production, and email specific code requirements
• Thorough understanding of email rendering in mobile devices, web-based email clients, and desktop clients
• Strong proficiency in Salesforce Marketing Cloud, including Content Builder, Journey Builder, and deployments
• Manage numerous projects at one time and meet appropriate deadlines
• Perform quality check and monitoring on all deliverables
• Collect and interpret data
• Analyze results of ongoing digital campaigns
• Provide technical expertise on data storage structures, data mining, and data cleansing
• Report the results back to the relevant members of the business
• Identify patterns and trends in data sets
• Work alongside teams within the business or the management team to establish business needs
• Acquire data from primary or secondary data sources
• Define new data collection and analysis processes
• Use data to answer key questions about the business
• Be the go-to person for any ad-hoc data-related questions
• Use statistical and econometric techniques on large datasets to measure results and show key trends
• Identify causal impact and attribution
• Analyze experiments
• Model and predict future performance of users or products
• Assist teammates using the data: assemble analysis, predictions, visualizations, queries, and dashboards
• Create meaningful visualizations that communicate your insights

• Analyze and adapt campaign build as per requirements
• Building/Scheduling journey and emails on SFMC as per client requirements
• HTML coding and development for email using responsive design and email coding best practice
• Maintaining accurate email templates with most recent HTML and CSS
• Entering and tweaking HTML code for proper deployment in Salesforce Marketing Cloud
• Thorough understanding of the elements of good design, HTML/CSS production, and email specific code requirements
• Thorough understanding of email rendering in mobile devices, web-based email clients, and desktop clients
• Technical skills: HTML, CSS, Photoshop, Salesforce Marketing Cloud, Email UI/UX, Responsive design
• Strong proficiency in Salesforce Marketing Cloud, including Content Builder, Journey Builder, and deployments
• Manage numerous projects at one time and meet appropriate deadlines
• Perform quality check and monitoring on all deliverables
• Collecting and interpreting data
• Analyzing results of ongoing digital campaigns
• Interpret data, analyze results using statistical techniques, and provide ongoing reports
• Providing technical expertise on data storage structures, data mining, and data cleansing
• Reporting the results back to the relevant members of the business
• Identifying patterns and trends in data sets
• Working alongside teams within the business or the management team to establish business needs
• Acquire data from primary or secondary data sources
• Defining new data collection and analysis processes
• Use data to answer key questions about the business
• Be the go-to person for any ad-hoc data-related questions
• Use statistical and econometric techniques on large datasets to measure results and show key trends
• Identify causal impact and attribution
• Analyze experiments
• Model and predict future performance of users or products
• Assist teammates using the data: assemble analysis, predictions, visualizations, queries, and dashboards
• Create meaningful visualizations that communicate your insights

• Inclusive workplace that values diversity and individual difference
• Fierce focus on the individual and creating value from their experience with a brand
• Opportunity to work with a global team of creatives, technologists, strategists, and data and marketing scientists
• Opportunity to analyze and adapt campaign builds
• Building and scheduling journeys and emails on Salesforce Marketing Cloud
• HTML coding and development for emails using responsive design and best practices
• Maintaining accurate email templates with up-to-date HTML and CSS
• Thorough understanding of good design, HTML/CSS production, and email specific code requirements
• Strong proficiency in Salesforce Marketing Cloud, including Content Builder, Journey Builder, and deployments
• Ability to manage numerous projects and meet deadlines
• Perform quality checks and monitoring on all deliverables
• Collecting and interpreting data for ongoing digital campaigns
• Providing technical expertise on data storage structures, data mining, and data cleansing
• Reporting results to relevant members of the business
• Identifying patterns and trends in data sets
• Working alongside teams within the business to establish business needs
• Acquiring data from primary or secondary sources
• Defining new data collection and analysis processes
• Using data to answer key questions about the business
• Utilizing statistical and econometric techniques on large datasets
• Analyzing experiments and predicting future performance
• Assisting teammates with data analysis, predictions, visualizations, queries, and dashboards
• Creating meaningful visualizations to communicate insights and drive business goals
• Experience involving quantitative data analysis to solve problems
• Proficiency in common analytical tools such as R, SPSS, Weka, NumPy, MatLab, etc.
• Knowledge of web analytics tools such as Google Analytics and Adobe Analytics
• Experience with tools such as Power BI, D3.js, GGplot, Tableau, etc.
• BS in Computer Science or related technical discipline
• At least 2-3 years of email specific development experience
• Digital portfolio showcasing dynamic email samples
• Experience with digital development skills and HTML/CSS
• Exposure to JavaScript and CMS (e.g., Drupal and/or WordPress)
• Hands-on QA experience utilizing Litmus or similar
• Proficiency in Photoshop and Sketch for asset manipulation
• Detail-oriented, organized, and able to meet deadlines
• Proven experience with modern web standards and cross-browser compatibility
• Experience with front-end development, JavaScript, and frameworks
• Ability to work with IDEs (Sublime Text or Visual Studio Code)
• Knowledge of pre-processed CSS styling (SASS, LESS)
• Experience with mobile and web templates
• Knowledge and experience in graphic design for web, Photoshop, and Illustrator
• Knowledge of using repositories (e.g., GitHub or Bitbucket)
• Implementation of email templates
• Knowledge of W3C Standards
• Independent, responsible, and proactive with a focus on learning and achieving superior results
• Desirable English proficiency (B1 reading, writing, and conversation)