Brand & Web Operations Manager

Manhattan Associates • Atlanta, GA

7d • Hybrid

About The Position

The Brand & Web Operations Manager builds and operates systems that enable the company’s brand, creative, website, and content work to be requested, prioritized, resourced, delivered, and measured effectively. The role owns intake and prioritization, project planning and resourcing, vendor and agency management, digital asset management through Bynder, and operational partnership with Digital Marketing through Optimizely CMP workflows.

The manager also supports the brand team’s contributions to the Momentum and Exchange events; applies generative AI to improve production throughput and quality; and reports on production, SLAs, web traffic, asset performance, and budget. Success includes establishing company-wide intake and SLAs, balancing workloads, improving Bynder governance, increasing throughput, and tracking spending accurately.

Requirements

• 5–8 years of experience in creative operations, marketing operations, or agency production and traffic.
• Track record of building intake, workflow, and SLA systems from scratch and driving adoption.
• Hands-on fluency with generative AI tools and experience applying them to production work.
• Experience managing freelancers, agencies, and vendors, including statements of work and rate negotiation.
• Experience administering a digital asset management system and working knowledge of taxonomy, metadata, and usage rights.
• Comfort tracking budgets and compiling reporting for senior leadership.
• Experience supporting large-scale events or complex, multi-team initiatives.
• Ability to set boundaries with stakeholders at any level while maintaining strong relationships.
• Clear, concise communication and a preference for simple, practical processes.

Nice To Haves

• Experience in B2B technology or SaaS.

Responsibilities

• Build and own a flexible intake process for creative, website, and content requests across the company.
• Ensure requests are briefed and scoped before work begins; push back when they are not.
• Make day-to-day prioritization decisions and escalate trade-offs to the VP of Brand Marketing when leadership input is needed.
• Establish and maintain SLAs by work type, and hold the team and requesters accountable to them.
• Create project plans for larger initiatives and keep work on schedule.
• Allocate and balance work across internal creative staff, contractors, and agencies, considering budget and throughput.
• Improve processes and drive adherence across daily work and major initiatives.
• Manage the brand team’s contributions to Momentum and Exchange, including experience, design, presentations, and run of show.
• Coordinate timelines, deliverables, and vendors for event workstreams in partnership with event owners.
• Source, onboard, and manage freelancers, agencies, and production vendors.
• Manage vendor statements of work, rates, and timelines, and evaluate quality and value over time.
• Own and administer Bynder; maintain its organization, taxonomy, metadata, and version control.
• Manage asset usage rights, licensing, expiration dates, access, and permissions; train teams to use the digital asset management system.
• Apply generative AI across brand and digital workflows, identify bottlenecks, build repeatable AI-assisted processes, and support adoption.
• Partner with the Digital Marketing team on workflows in Optimizely CMP.
• Accept requests and convert them into campaigns and individual tasks with dates, deliverables, and team assignments.
• Monitor ticket progress, ensure work is completed on time and within scope, and close out tickets when needed.
• Compile regular reporting for the VP of Brand Marketing and executive leadership on production throughput, SLA performance, web traffic trends—especially content—and asset performance.
• Manage and track spending against budget and prepare monthly, quarterly, and annual reconciliations and forecasts.

Benefits

• Market-leading pay.
• Comprehensive health coverage.
• 401(k) with a 50% match up to 6% from day one.
• Structured development program with global opportunities.
• Free LinkedIn Learning and mentorship.
• Diverse team and Employee Connection Groups.
• Hybrid work options and flexible policies.
• Onsite fitness centers.
• Monthly volunteer events and opportunities to make a difference locally and globally.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed