Manager, Digital Experience & Web Operations

Cardinal Health

1d•$106,700 - $137,160

About The Position

As the day-to-day business owner of Cardinal Health’s website and customer portals, the Manager, Digital Experience & Web Operations delivers intuitive, customer-centric experiences that help customers find information, manage orders, track status, and complete key self-service activities online. The role partners across Product, Marketing, Operations, UX, Analytics, and Technology, applying content strategy, SEO/AEO, analytics, and customer insights to continuously improve digital experiences and business outcomes. The Manager is accountable for increasing digital adoption, reducing customer friction and service contacts, and helping customers successfully achieve their goals online. The role also manages website content and structure, customer journeys, digital measurement and optimization, and coordination with legal, privacy, and compliance stakeholders.

Requirements

7+ years of experience managing enterprise websites, ecommerce platforms, customer portals, or digital customer experiences is preferred.
Bachelor’s degree in a related field or equivalent work experience is preferred.
Strong familiarity with web analytics tools such as GA4, Google Tag Manager, Adobe Analytics, and Mouseflow, and with digital performance measurement frameworks.
Proven success developing and executing SEO strategies and a strong understanding of emerging AEO best practices.
Demonstrated ability to use customer insights, analytics, and optimization techniques to drive measurable business outcomes.
Excellent communication skills and comfort working with technical and non-technical teams.
Defined experience with consent, privacy, and compliance technologies such as Osano, Freshpaint, or similar platforms.

Nice To Haves

Experience with Salesforce Commerce Cloud or comparable digital experience and ecommerce platforms.
Experience in healthcare or adjacent regulated industries.

Responsibilities

Manage website content, navigation, information architecture, and site structure to provide an intuitive, accurate, customer-centric experience.
Identify and implement improvements to website content, customer communications, promotional banners, landing pages, and self-service experiences.
Improve customer journeys so customers can find information, manage and reorder products, track orders, manage account information, and complete common service requests through self-service.
Optimize the site for patients, caregivers, clinicians, and payors.
Partner with Marketing and Communications to support lead generation, referral, intake, acquisition, retention, and engagement initiatives across the customer lifecycle.
Collaborate with Operations, Customer Service, and Revenue Cycle Management to identify customer pain points and implement digital solutions that improve satisfaction and operational efficiency.
Represent internal and external customer needs and ensure campaigns, content, and initiatives support an industry-leading customer experience.
Develop and execute SEO and AEO strategies to improve search visibility, discoverability, organic traffic, and engagement.
Manage and optimize website analytics, tagging, consent, and compliance technologies, including Google Analytics, Google Tag Manager, Freshpaint, Osano, and related platforms.
Analyze website performance, customer behavior, conversion funnels, search performance, and self-service adoption metrics, and provide actionable insights and recommendations.
Partner with legal, privacy, and compliance stakeholders to ensure solutions meet regulatory standards, including HIPAA and ADA.