Store (Brand) Manager

Stanton Optical•Wichita Falls, TX

About The Position

The Brand Manager leads and manages all aspects of a Stanton Optical store, serving as a brand ambassador and building, guiding, and inspiring a high-performing team in a fast-paced, collaborative retail environment. The role focuses on talent acquisition and development, delivering an outstanding customer and patient experience, supporting store performance, and maintaining operational standards. The Brand Manager partners with Clinical Services, the Support Center, and Human Resources and is expected to prepare for future career opportunities as the company grows. The position also includes optical-lab and order-fulfillment duties: performing simple customer repairs, assembling lenses into frames, edging stock lenses, maintaining lab standards, monitoring delivery commitments, and escalating equipment problems or order issues. Work hours are determined by business needs, and schedule flexibility is required.

Requirements

  • An associate degree or two years of store management experience.
  • At least three years of experience in a fast-paced retail environment, with demonstrated leadership ability.
  • Ability to communicate effectively with a diverse group of people.
  • Ability to multitask, prioritize, and adapt to changing business needs in a team environment.
  • Knowledge of talent acquisition, talent development, and HR processes.
  • Schedule flexibility; work hours are determined by business needs.
  • Knowledge of MS Word, Google Docs, or similar tools.
  • Willingness to earn ABO/NCLE certification within the first year of employment.

Nice To Haves

  • Valid ABO/NCLE certification, where required by state law.
  • Optical experience.

Responsibilities

  • Lead store talent acquisition and talent development, including direct recruiting, partnering with the Recruiting Department, training new team members, and creating ongoing development plans for store associates.
  • Build a strong partnership with Clinical Services.
  • Analyze daily, weekly, monthly, and quarterly reports to ensure staff members are achieving desired goals.
  • Communicate effectively and build a strong partnership with the Support Center and Human Resources.
  • Perform simple customer repairs, assemble lenses into frames, and edge stock lenses to expedite eyeglass delivery.
  • Ensure customer orders are delivered accurately and on time.
  • Ensure brand standards are met in the lab area.
  • Notify management of equipment malfunctions, incomplete orders, incorrect lenses, and other issues.
  • Track delivery-time commitments to patients, including Now Service and Ready When Promised, to ensure full compliance.
  • Perform other duties as assigned and required.

Benefits

  • Medical, dental, and prescription drug coverage for eligible employees.
  • Company-paid life and short-term disability coverage.
  • Free eyeglasses, including two pairs each year with no dollar limit.
  • Identity theft protection.
  • Pet insurance.
  • Paid time off that increases with seniority.
  • Professional development and promotion opportunities.
  • Employee recognition programs.
  • Employee Assistance Program (EAP).
  • Friends and Family discounts on products.
  • Competitive variable compensation opportunities and sales commissions.
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