Bilingual Marketing Manager

PHIHONG USA•Fremont, CA

13d•$85,000 - $110,000•Onsite

About The Position

The Bilingual Marketing Manager develops and implements Phihong’s global B2B marketing and communications strategy. The role analyzes marketing data to identify insights, market trends, and best practices; collaborates with cross-functional and global teams to strengthen the brand in the power supply market; and leads product marketing strategy in partnership with sales. The position defines product positioning around target audience needs and oversees integrated communications, media strategy, and plans. The manager develops and manages corporate and product marketing materials, including collateral, website content, and social media assets. The role also manages executive communications and presentation materials for senior leadership, presents ideas and deliverables to internal sales teams, and communicates with sales leaders about event implementation. This is a fully onsite position in Fremont, California, with a Monday–Friday schedule from 10 a.m. to 7 p.m.

Requirements

Bachelor’s degree in Communications, Journalism, Marketing, Business Administration, or a related discipline.
At least 5 years of experience in corporate or marketing communications or public relations management, in-house or at an agency.
Strong analytical skills and experience in market research.
Excellent communication and interpersonal skills, with sensitivity to international cultural differences.
Bilingual in Mandarin Chinese.

Nice To Haves

Experience in public speaking and demonstrated project management capability preferred.
Automotive industry experience is a plus.

Responsibilities

Develop and implement Phihong’s global B2B marketing and communications strategy.
Analyze marketing data to identify insights, market trends, and best practices for strategic decision-making.
Collaborate with cross-functional teams to strengthen Phihong’s brand message in the power supply market.
Lead product marketing strategy in collaboration with sales to identify and attract customers for new products.
Define product positioning and align it with target audience needs.
Work with global teams to implement marketing strategies successfully.
Oversee integrated communications, media strategy, and plans.
Develop and manage corporate and product marketing materials, including collateral, website content, and social media assets.
Manage executive communications and presentation materials for the senior leadership team.
Present ideas and final deliverables to internal sales teams and communicate with sales leaders about event implementation.