Senior Marketing Manager | Bilingual Mandarin
About The Position
Vertex Hospitality Group is seeking a Senior Marketing Manager to lead marketing efforts across its hospitality brands. The role manages campaigns across digital, social media, print, and in-store channels, while ensuring marketing initiatives align with brand identity and business objectives. The manager analyzes market trends, customer insights, and competitors; maintains consistent brand messaging; and oversees marketing collateral such as menus, signage, and promotional materials. The position manages digital marketing initiatives, tracks campaign performance, engages with customers on social media, develops strategic partnerships, and plans local store marketing initiatives and promotional events. It also supports marketing budget management, monitors expenditures, and prepares performance reports for Operations brand leaders. The manager provides guidance and mentoring to junior marketing staff and collaborates with operations, sales, finance, and other teams. The position is primarily on-site at the head office in Flushing, New York, and requires travel to new openings or other restaurant locations as needed. Bilingual Mandarin is preferred.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- At least 7 years of marketing experience.
- At least 3 years of experience in a restaurant or hospitality environment.
- Previous experience in a supervisory role.
- Strong knowledge of digital marketing, including social media, email marketing, and SEO/SEM.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Excellent communication, presentation, and interpersonal skills.
- Creative thinking, attention to detail, and a passion for brand storytelling.
- Proficiency with marketing software and tools, including CRM systems, analytics platforms, and design software such as Adobe Creative Suite.
- Proficiency with Microsoft Office applications and marketing software/tools.
- Adaptability and willingness to learn.
- Ability to work primarily on-site at the head office in Flushing, NY.
- Ability to travel to new openings and other restaurant locations as needed.
Nice To Haves
- Bilingual Mandarin.
Responsibilities
- Manage and execute marketing campaigns across digital, social media, print, and in-store promotion channels.
- Collaborate with operations team leaders to align marketing initiatives with brand identity and business objectives.
- Analyze market trends, customer insights, and the competitive landscape to inform marketing strategies.
- Ensure consistent brand messaging and positioning across marketing channels.
- Oversee the creation and distribution of marketing collateral, including menus, signage, and promotional materials.
- Manage digital marketing initiatives, including website management, SEO/SEM, email marketing, and social media campaigns.
- Track and analyze digital marketing performance metrics and recommend improvements.
- Engage with customers on social media by responding to inquiries and fostering positive brand interaction.
- Identify and develop strategic partnerships to enhance brand visibility and drive sales.
- Plan and execute local store marketing initiatives and promotional events to increase customer traffic and engagement.
- Work with operations and sales teams to ensure promotional activities are implemented effectively at the unit level.
- Assist with the marketing budget and allocate resources efficiently to maximize ROI.
- Prepare regular reports on marketing performance, campaign effectiveness, and key metrics for Operations brand leaders.
- Monitor marketing expenditures for alignment with budgetary goals.
- Guide and support the marketing team in a collaborative, results-driven environment.
- Assist in training and mentoring junior marketing staff.
- Collaborate with operations, sales, finance, and other cross-functional teams to align and integrate marketing strategies.
- Travel to new openings or other restaurant locations as needed.
- Perform additional responsibilities as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
