B2B Growth Marketing Manager – Industrial/SaaS

AssetWatch, Inc.

4d•$100,000 - $121,000•Remote

About The Position

AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience. We are seeking a B2B Growth Marketing Manager – Industrial/SaaS to own the strategy and hands-on execution of full-funnel, multi-channel campaigns that drive real revenue. This role requires building in HubSpot, pulling the levers, and iterating relentlessly until the numbers move. This is a fast-scaling SaaS environment where every campaign decision is made through one lens: what gets more qualified opportunities into the funnel, faster. AssetWatch sells into the manufacturing plant floor, requiring a dual playbook: account-based tactics for executive buyers, and channel-agnostic creative for plant-level practitioners. This role blends campaign strategy, cross-functional leadership, and technical campaign execution, demanding someone who plans obsessively and operates with precision. You'll be managing multiple campaigns and stakeholders simultaneously, and the throughline that keeps it all moving is your ability to build the system, run the system, and hold it accountable to pipeline.

Requirements

4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns
Hands-on experience executing campaigns in HubSpot (or similar MAP)
Strong understanding of pipeline generation and SaaS funnel metrics
Experience working with Salesforce CRM and marketing-sales alignment
Ability to manage both strategy and execution in a fast-paced environment

Responsibilities

Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue
Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach
Own campaign execution end-to-end, including building and launching campaigns in HubSpot
Build, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms)
Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing
Manage campaign workflows and triggers to support lead generation and nurture efforts
Ensure campaigns are properly tracked, tagged, and attributed
Collaborate with product marketing, content, design, and sales to align messaging and campaign goals
Work closely with RevOps to ensure Salesforce and HubSpot alignment for campaign tracking and lead flow
Support sales with campaign insights, follow-up strategies, and enablement materials
Define KPIs (MQLs, pipeline, conversion rates, campaign ROI)
Monitor campaign performance and optimize in real time (A/B testing, messaging, timing, channels)
Build and maintain campaign reporting dashboards in HubSpot
Ensure campaigns follow best practices for data usage, segmentation, and compliance (CAN-SPAM, GDPR)
Maintain clean campaign data and proper attribution tracking