Social Media Associate Program Manager

Taylor Made Golf•Carlsbad, CA

10d•Onsite

About The Position

TaylorMade is seeking a creative, forward-thinking Associate Program Manager, Social Media to help shape the company’s digital identity, tell compelling stories, amplify its brand voice, and engage golfers globally. The role develops and manages social content, collaborates with global teams, supports paid social execution, and oversees community engagement. The ideal candidate is passionate about golf and its culture, understands social platforms and trends, and is comfortable generating ideas and adapting quickly to cultural moments and changing business priorities. The position is based at TaylorMade HQ and involves normal office conditions and consistent computer use. Occasional travel is required, estimated at 10%. Extended hours and weekends may be needed. The role requires light physical effort, including frequent lifting or moving of materials weighing up to 35 pounds. The expected annual base pay range is $75,000–$82,000. Additional benefits may be offered in accordance with company plans.

Requirements

High school diploma required.
At least 3 years of experience managing social platforms.
Passion for golf and expert-level knowledge of the sport, golf equipment, its culture, and its audience.
Strong understanding of social media features, trends, and performance strategies.
Proven ability to develop compelling narratives for a global golf audience.
Ability to assist with creating social media assets; basic photo and video editing skills required.
Ability to collaborate with international teams to maintain consistent brand voice and visual identity across markets.
Solid understanding of paid social strategy.
Experience in marketing, public relations, or brand teams within a consumer goods company, or equivalent account management experience.

Nice To Haves

Bachelor’s degree in marketing or communications.
Proficiency in Photoshop, Final Cut, or Premiere Pro.
Direct experience managing and executing Meta and Google (YouTube) ad campaigns.

Responsibilities

Lead development and management of the global social content calendar, aligning it with integrated marketing campaigns and business objectives.
Curate content, create social media assets, write platform-appropriate copy, and publish posts across major social channels.
Collaborate on monthly social media plans supporting go-to-market, eCommerce, and brand-building initiatives.
Support real-time golf content creation, including video editing, social graphics, and social-first storytelling; post and amplify Team TaylorMade moments, including weekend coverage and timely athlete highlights.
Support paid social strategy execution, including creating and implementing Meta ads, and collaborate with the digital marketing team on cross-functional initiatives.
Manage customer inquiries and engagement through the designated community management tool, maintaining brand voice, responsiveness, and connection.
Perform other related responsibilities as assigned.