Associate Manager, Social Media

OUAI•Los Angeles, CA

23h•Hybrid

About The Position

OUAI is a prestige beauty and personal care brand founded by celebrity hairstylist Jen Atkin. Its products span hair care, body care, fragrances, personal care, and merchandise, and its culture is shaped by a fun, purposeful, and approachable ethos. OUAI is looking for a strategic and creative Associate Social Media Manager to bring the brand’s voice and personality to life across social platforms. The role helps shape and execute social strategy, creates content, pitches ideas, and builds brand awareness and affinity. The position reports to the Director of Social Media and collaborates with the marketing team and cross-functional partners. The Associate Manager owns the social editorial calendar and publishing, develops social-first concepts and creative briefs, and leads planning and capture for social shoots. The role also monitors platform trends and performance, prepares reporting and recommendations, supports influencer and community initiatives, and coordinates with marketing and retail teams to amplify brand moments. The position occasionally requires posting on weekends, approximately 30 minutes per day.

Requirements

At least 2 years of social media experience.
A strong creative point of view and demonstrated ability to develop engaging, social-first content.
Excellent copywriting skills and ability to express a distinct brand voice across platforms.
Strong understanding of social analytics and ability to interpret performance and turn findings into actionable recommendations.
Ability to independently manage projects, prioritize competing deadlines, and proactively communicate progress and roadblocks.
Exceptional attention to detail, sound judgment, and ability to deliver accurate, polished work with minimal oversight.
Strong cross-functional communication skills and confidence working with external partners.
Deep familiarity with Instagram, TikTok, emerging social trends, and platform best practices.
Familiarity with social media management and asset management tools such as Sprout, Dash, or similar platforms.
Reliability, resourcefulness, a strong sense of urgency, and understanding that social media is at the frontlines of consumer communication.
Work samples demonstrating creative development, social execution, and individual contributions.
A love of beauty, haircare, and/or fragrance.

Nice To Haves

Experience at a beauty, fashion, or lifestyle brand.

Responsibilities

Own the social media editorial calendar and build social programming aligned with product launches, campaigns, and business priorities.
Schedule and publish posts across social media channels.
Pitch and execute social-forward concepts, particularly for Instagram and TikTok, aligned with cross-functional calendars and campaign messaging.
Lead ideation, planning, and content capture for dedicated social shoots, and identify and capture behind-the-scenes opportunities during larger campaign productions.
Identify storytelling opportunities in pop culture, community, product education, and other areas, and translate them into engaging social posts.
Maintain the brand’s tone and voice across social touchpoints, including captions and content.
Pull data for monthly and quarterly social reporting, analyze performance, and develop learnings, insights, and recommendations for future content.
Collaborate on social campaign recaps and use findings to inform future strategies.
Work with the Community Management Coordinator to surface talent for collaborations and influencer partnerships, curate user-generated content, and identify surprise-and-delight opportunities.
Collaborate with the Influencer & Communications team to develop effective paid and organic influencer content for owned and retail channels.
Develop clear, compelling social-first creative briefs for content production and external partners.
Monitor social trends, platform updates, algorithm changes, and competitors; gather inspiration and conduct image and video research.
Prepare content by pulling high-resolution files and performing light in-app video editing.
Collaborate with marketing and retail teams to amplify brand moments and partner exclusives cohesively across social channels.
Manage social projects from ideation through execution, staying ahead of timelines and key dates.
Help execute social community events that build brand love and advocacy in alignment with brand, product, and campaign objectives.
Occasionally post on weekends, approximately 30 minutes per day.