Associate Social Media Manager

Match Group•Los Angeles, CA

3d•Hybrid

About The Position

Tinder is seeking a chronically online Associate Social Media Manager who moves at the speed of social. This role requires someone who understands what captures attention, what feels authentic, and how to transform ideas into shareable content. The ideal candidate lives in the comment sections, follows pop culture closely, anticipates trends, and is detail-oriented regarding data and content calendars. This position will support the Social Content Lead and Senior Social Director in managing the content calendar, creating and optimizing content for platforms like TikTok and Instagram, and handling daily community management. This is a hybrid role requiring three days per week in the Los Angeles, CA office.

Requirements

2–4 years of hands-on social media marketing experience
Strong understanding of scheduling and listening software (i.e. Dash Social)
Ability to concept, shoot, design, edit, and publish thumb-stopping social content; video editing and graphic design experience required.
Comfortable behind or in-front-of the camera
Experience creating and executing content calendars
Deep understanding of social-first storytelling, internet culture, platform trends, and short-form video content.
Fluent in TikTok, Instagram, and YouTube, including formats, trends, and what actually performs with Gen Z women
Internet, culture, and Gen-Z fluent - knows the biggest trends, tv shows, creators, and cultural moments before they go viral
Strong writer with a sense of humor. Experience writing engaging captions and comments; fluent in Gen Z, internet, entertainment, and pop culture across the different social platforms
Proficient in graphic design and video editing software like CapCut, Figma, Canva, and Adobe Creative Suite (Premiere, Photoshop)
Strong communication, organizational, and creative judgment skills, with a high-ownership, hands-on approach
Comfort partnering cross-functionally with Design, PR, and Paid Media teams
Comfort with trackers and spreadsheets (Google Sheets) for managing multiple campaigns in parallel
Able to prioritize and move fast when timelines shift or something breaks last-minute

Nice To Haves

Flexibility for occasional evenings, weekends, and local travel for events and shoots

Responsibilities

Support and create strategic content execution and social media campaigns
Build and manage day-to-day posting calendars
Create and optimize social-first content for TikTok, Instagram and emerging platforms, including supporting with hands-on graphic design and video editing
Support social campaign development, including research, briefs, and creative strategy
Move a post from a raw idea to a published asset — including copywriting, asset creation, approvals, and scheduling
Write engaging captions, Threads, and tweets
Schedule, tag, and publish posts for content optimization and reporting
Own community management
Reply to comments and direct messages in the brand's voice
Monitor brand mentions and sentiment across platforms
Foster fan relationships and surface earned moments
Source and manage UGC opportunities across platforms
Escalate sensitive comments, DMs, or sentiment shifts according to team guidelines
Surface insights from comments, DMs, and cultural shifts
Help the broader team understand what's actually resonating (or not)
Track performance for insights-to-action
Pull analytics reports across platforms
Track engagement, reach, and follower growth
Apply insights to action — feed learnings back into the content daily
Spot internet culture shifts, viral trends and formats, emerging platforms, and competitor moves
Surface potential risks, controversies, and emerging narratives taking place on internet communities
Identify up-and-coming creators and talent for owned social campaigns

Benefits

Flexible Vacation
10 Sick Days
Time off to volunteer and charitable donations matched up to $15,000 annually
Comprehensive health, vision, and dental coverage
100% 401(k) employer match up to 10%
Employee Stock Purchase Plan (ESPP)
100% paid parental leave (including for non-birthing parents) and family forming benefits
Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development
Investment in your wellness: access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
Free subscription to Tinder Gold