Associate Manager, Social Media

OUAI•Los Angeles, CA

2d•$65,000 - $75,000•Hybrid

About The Position

OUAI is a prestige beauty and personal care brand founded by celebrity hairstylist Jen Atkin. The brand’s product categories include hair care, body care, fragrances, personal care, and merchandise, and it has an expanding omnichannel presence through direct-to-consumer channels, specialty beauty retailers, and global distribution partners. OUAI’s culture is fun, purposeful, and approachable, and is guided by five Culture Codes centered on boldness, collaboration, curiosity, kindness, and bringing enthusiasm to work and play. The Associate Social Media Manager will help bring OUAI’s brand voice and personality to life across its social media platforms. The role supports social strategy, content creation, and the development of creative ideas to build brand awareness and consumer affinity. The position reports to the Director of Social Media and collaborates with the wider marketing team and cross-functional partners. The role occasionally requires weekend posting, approximately 30 minutes per day. The annual base salary range is $65,000–$75,000, based on experience. OUAI does not sponsor candidates for non-immigrant visas or permanent residency, except in limited areas that OUAI determines require highly specialized backgrounds.

Requirements

At least 2 years of social media experience; experience at a beauty, fashion, or lifestyle brand is preferred.
A strong creative point of view and demonstrated ability to develop engaging, social-first content.
Excellent copywriting skills and the ability to express a distinct brand voice across platforms.
Strong understanding of social analytics and the ability to interpret performance and translate findings into actionable recommendations.
Ability to independently manage projects, prioritize competing deadlines, and proactively communicate progress and roadblocks.
Exceptional attention to detail, sound judgment, and ability to deliver accurate, polished work with minimal oversight.
Strong cross-functional communication skills and confidence working with external partners.
Deep familiarity with Instagram, TikTok, emerging social trends, and platform best practices.
Familiarity with social media management and asset management tools such as Sprout, Dash, or similar platforms.
Reliability, resourcefulness, a strong sense of urgency, and an understanding of social media’s role in consumer communication.
Work samples demonstrating creative development, social execution, and individual contributions.
Interest in beauty, hair care, and/or fragrance.

Nice To Haves

Experience in social media at a beauty, fashion, or lifestyle brand.
Familiarity with tools such as Sprout, Dash, or similar social media management and asset management platforms.
A love of beauty, hair care, and/or fragrance.

Responsibilities

Own the social media editorial calendar and develop programming aligned with product launches, campaigns, and business priorities.
Schedule and publish posts across all social media channels.
Pitch and execute social-first concepts, particularly for Instagram and TikTok, aligned with cross-functional calendars and campaign messaging.
Lead ideation, planning, and content capture for dedicated social shoots, and identify and capture behind-the-scenes opportunities during larger campaign productions.
Identify storytelling opportunities in pop culture, community, product education, and other areas, and translate them into engaging social posts.
Maintain OUAI’s brand tone and voice across social touchpoints, including captions and content.
Gather data for monthly and quarterly social reporting, analyze performance, and provide learnings, insights, and recommendations for future content.
Collaborate on social campaign recaps and use findings to inform future strategies.
Work with the Community Management Coordinator to identify talent for potential collaborations and influencer partnerships, curate user-generated content, and find surprise-and-delight opportunities.
Collaborate with the Influencer & Communications team to develop effective paid and organic influencer content for owned and retail channels.
Develop clear, compelling social-first creative briefs for content production and external partners.
Monitor social media trends, platform updates, algorithm changes, and competitors; collect inspiration and conduct image and video research.
Prepare content, including sourcing high-resolution files and performing light in-app video editing.
Coordinate with marketing and retail teams to amplify brand moments and partner exclusives on social channels cohesively and intentionally.
Manage social projects from ideation through execution and stay ahead of timelines and key dates.
Help execute social community events that build brand affinity and advocacy in support of brand, product, and campaign objectives.
Occasionally publish social posts on weekends, approximately 30 minutes per day.