Associate Manager, Social Media - WIRED

Condé Nast Germany•New York, NY

1d•$60,000 - $80,000•Onsite

About The Position

WIRED is seeking a creative, news-obsessed Associate Manager of Social Media to join its Audience Development team. Based in the New York office, this role works closely with editorial staff to shape how WIRED journalism appears across social platforms, translating breaking news, enterprise reporting, and cultural coverage into engaging, platform-native storytelling. The role supports audience growth by increasing engagement, social referrals, and reach across platforms. It is highly collaborative and calls for an understanding of journalism and the fast-moving dynamics of social media.

Requirements

At least 2 years of experience managing social media for a brand, newsroom, or publisher.
Deep interest in politics, technology, science, and culture.
Strong editorial judgment about where, when, and whether content should be shared across platforms, particularly community-driven spaces like Reddit.
Excellent writing and communication skills, with the ability to adapt voice and tone by platform.
Strong understanding of social media trends and how to translate them into effective, on-brand content.
Experience optimizing social content for engagement and/or traffic using performance data.
Comfort working with social analytics and using insights to guide strategy and experimentation.
Experience using social publishing, scheduling, and analytics tools.
Familiarity with WIRED’s journalism, audience, and voice.
Highly organized and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment.
Curiosity, flexibility, and a sense of humor in an evolving media landscape.
An entrepreneurial mindset balanced with operational rigor and follow-through.

Nice To Haves

Social video experience.

Responsibilities

Write, schedule, and optimize daily posts across Instagram, TikTok, Facebook, X, and Bluesky.
Write social video scripts and work with journalists to shoot videos in the office and occasionally on location.
Adapt WIRED articles into clear, accurate, compelling, platform-specific social copy, including Threads and Instagram carousels.
Partner with editors and reporters to promote major packages, scoops, and breaking news across social platforms.
Create or build creative assets tailored to each platform, including images, short-form video, and text-forward formats.
Optimize posts for performance, track results, analyze performance, and report on findings.
Brainstorm content ideas and test rollout strategies with the Audience Development team.
Monitor social conversations and identify opportunities for timely, reactive content that drives engagement.
Collaborate with the social team and editors to refine social headlines, framing, and descriptions.