Assistant Manager, Social Media

Tatcha•San Francisco, CA

13d•$75,000 - $85,000

About The Position

Tatcha is seeking a passionate, culturally fluent, and detail-oriented Assistant Manager, Social Media, based in San Francisco. This role works across community, content, culture, and insights, building relationships with the audience and translating real-time social performance into actionable ideas for the brand. The position owns day-to-day community management and organic publishing, bringing Tatcha’s distinctive voice to social interactions and adapting storytelling across platforms including Instagram, TikTok, and Broadcast Channel. It monitors cultural and platform conversations, identifies engagement opportunities, and partners with Customer Care, Influencer, Global Brand, Product Development, E-Commerce, and Commercial teams so community feedback and social insights can inform the broader business. The role also contributes to copywriting, reporting, performance analysis, and content development. It turns audience behavior, community sentiment, and social performance into insights and recommendations that strengthen content and social strategy. The successful candidate balances creativity and analytical thinking, moves quickly while maintaining attention to detail, and is curious about culture and consumer behavior.

Requirements

3–5+ years of experience in social media, community management, influencer or brand marketing, or a related field.
Strong understanding of Instagram, TikTok, and emerging social platforms, with an eye for engagement and trendspotting.
Experience partnering cross-functionally with Customer Care, Influencer, Brand Marketing, Product Development, and E-Commerce teams.
Exceptional written communication skills and the ability to adapt brand voice across different touchpoints.
Strong analytical instincts and comfort working with performance data, identifying patterns, drawing insights, and translating data into actionable recommendations.
Highly organized, with excellent project-management skills, attention to detail, and follow-through.
Able to take initiative and thrive in a fast-paced environment.
Able to navigate real-time brand interactions, sensitive customer conversations, and potential issues with professionalism, empathy, and sound judgment.
Passion for skincare, beauty, and brand storytelling, with a customer-first mindset.
B.A. in Communications, Marketing, or a similar field.

Nice To Haves

Experience in beauty, skincare, or luxury.
Experience using social media management or social listening platforms such as Dash Social, Meltwater, or similar.
Ability to create, capture, edit, source, or support the development of social-first content, including short-form video, Stories, graphics, photography, and behind-the-scenes content.

Responsibilities

Own day-to-day community management across Instagram, TikTok, Broadcast Channel, and other organic social platforms, responding to comments, direct messages, mentions, and relevant off-platform conversations in a thoughtful, elevated, and on-brand voice.
Lead day-to-day organic social publishing, coordinating asset handoffs with the Social Content subteam and ensuring content is published accurately and on time in accordance with platform best practices and brand standards.
Conduct daily on- and off-channel community sweeps to identify product questions, customer feedback, emerging conversations, and opportunities to engage.
Build trusted relationships with community members through thoughtful, personalized interactions that reinforce Tatcha’s brand voice, values, and commitment to care.
Partner with Team Love (Customer Care) to address escalated customer inquiries and provide accurate product recommendations.
Monitor sentiment and emerging issues in real time, flag potential risks or crisis conversations, and escalate them to appropriate internal teams.
Identify opportunities to surprise and delight community members and strengthen brand love and advocacy.
Partner with the Influencer team to identify brand superfans and integrate user-generated content into content strategy.
Develop and execute Broadcast Channel programming and activations to deepen engagement, strengthen brand affinity, and cultivate an insider community.
Identify recurring themes, consumer sentiment, product feedback, cultural conversations, and emerging audience interests as the real-time eyes and ears of the brand on social.
Track and report community health, sentiment, engagement trends, audience feedback, and established KPIs across channels; flag meaningful shifts, opportunities, and emerging trends.
Own weekly and monthly performance updates and develop campaign and post-mortem reporting that identifies key insights and learnings.
Analyze performance at post, channel, and campaign levels to identify patterns, opportunities, and key learnings.
Partner with the Senior Manager, Social Media to turn performance findings into actionable recommendations for creative, copy, content formats, and future campaigns, and help present insights to Social and cross-functional teams.
Share meaningful product feedback and consumer insights with Product Development, Product Marketing, and Brand teams to inform future innovation and campaign development.
Own day-to-day social copywriting for organic channels, including Instagram feed and Stories, Instagram Broadcast Channel, TikTok, and emerging platforms.
Develop platform-specific copy that expresses Tatcha’s brand voice while adapting tone, messaging, and storytelling to each channel.
Partner with the broader Social team to connect brand priorities, product launches, cultural moments, creator content, and community conversations into content plans.
Support the broader Social team with content development, campaign execution, and other priorities as needed.
Proactively identify opportunities to improve social workflows, processes, and team ways of working.
As a plus, create, capture, edit, source, or support the development of social-first content for organic and paid channels, including short-form video, Stories, graphics, photography, and behind-the-scenes content.

Benefits

Competitive benefits package for eligible employees.
Medical insurance.
Dental insurance.
Vision insurance.
Life insurance.
Accident insurance.
Critical illness insurance.
Disability insurance.
Retirement savings plans and company match.
Paid family leave.
Education-related programs.
Paid time off.
Paid holidays.
Eligibility to participate in the company discretionary bonus plan based on personal performance and company results.