Account Manager

SPARK Business Works•Grand Rapids, MI
•$60,000 - $115,000•Hybrid

About The Position

As an Account Manager at SPARK, you will lead relationships for a portfolio of clients, ensuring engagements deliver measurable value and reflect SPARK’s core values. You will learn each client’s business, anticipate evolving needs, and align SPARK’s solutions with their goals. Working closely with Project Managers, you will guide clients through strategy discussions, performance reviews, contracts, renewals, and long-term plans. You will also identify opportunities for new initiatives, expansions, or optimizations. Some travel to meet with clients and project teams is required.

Requirements

  • At least 5 years of experience in sales or account management, with a track record of growing accounts and keeping clients happy.
  • Ability to manage multiple clients and projects simultaneously.
  • Strong communication, presentation, and relationship-building skills.
  • Experience navigating conversations around budgets, performance, and outcomes.
  • A proactive, positive approach focused on delivering results and strengthening long-term partnerships.
  • Solid understanding of digital and/or software development processes.

Nice To Haves

  • At least 5 years of experience within a marketing, software, or digital service environment.
  • BA in Marketing, Business, Communications, or a related field.
  • Familiarity with marketing performance metrics and software project lifecycles.
  • Experience in consultative or solution-based account management.
  • Background in local or B2B client strategy.

Responsibilities

  • Embrace and deliver SPARK’s BOLT Core Values: be empathetic and inclusive, overdeliver, love what you do, and take ownership and follow through.
  • Serve as the primary point of contact for assigned clients, providing proactive communication, strategic guidance, and recommendations.
  • Build strong relationships by understanding each client’s goals, operations, and industry landscape.
  • Lead client meetings and reviews to align priorities, budgets, deliverables, and upcoming opportunities.
  • Partner with Project Managers to ensure high-quality execution and a seamless client experience.
  • Track performance metrics and translate results into clear insights and next-step recommendations.
  • Manage contracts, renewals, and account forecasting to maintain accuracy and financial alignment.
  • Maintain client satisfaction, address concerns quickly, and reinforce long-term value to support retention.
  • Identify and develop new initiatives or service opportunities to drive client growth.
  • Collaborate with leadership to align account performance with SPARK’s overall strategy and goals.
  • Coordinate in-person visits or events to strengthen relationships and reinforce partnership value.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Employee Assistance Program (EAP)
  • 401(k) with company match
  • $50,000 company-paid basic life insurance
  • Short- and long-term disability provided by the company
  • Flexible PTO (paid time off)
  • Annual learning and development fund
  • Strong emphasis on work-life balance
  • Flexible work arrangements; this is a hybrid role requiring the selected candidate to be in the office at least 2 days per week
  • Opportunities for variable compensation
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