Account Manager

WellLink•Cleveland, OH
•$68,000 - $75,000•Hybrid

About The Position

The Account Manager independently manages larger or more complex client relationships while executing public relations and communications work that supports client objectives. Serving as a primary day-to-day client contact, this role manages assigned work and deliverables and collaborates with internal resources to meet client needs. The Account Manager executes established strategies, provides client counsel and recommendations, and applies experience and judgment to complex client needs and opportunities. The role manages client relationships and scopes of work; develops and executes public relations, communications, and media-relations activities; oversees account budgets, timelines, priorities, deliverables, and performance; and works with internal colleagues to deliver integrated client work. The Account Manager also supports client retention and identifies organic-growth opportunities in partnership with Client Strategy leadership.

Requirements

  • Bachelor’s degree in marketing, communications, advertising, business, or a related field.
  • Minimum of 4 years of progressive public relations, communications, or client-service experience.
  • Experience developing communications materials and leading media-relations activities.
  • Experience independently managing client relationships and providing client counsel.
  • Knowledge of client relationship management, account management, integrated marketing, communications, or related professional services.
  • Ability to develop strong client relationships and understand client business and marketing objectives.
  • Understanding of account planning, client retention, organic growth, and revenue development.
  • Financial acumen and ability to manage client scopes, budgets, revenue, and account performance.
  • Strong knowledge of public relations, media relations, communications, and client service.
  • Strong writing, editing, presentation, and communication skills.
  • Strong organization, judgment, collaboration, and problem-solving skills.

Nice To Haves

  • Agency or professional-services experience.

Responsibilities

  • Independently manage larger or more complex client relationships, requests, expectations, and assigned scopes of work.
  • Execute public relations and communications activities, including writing, messaging, media materials, pitches, content, presentations, and other client deliverables.
  • Develop story ideas and strategic pitches, lead media outreach, maintain media relationships, and identify earned-media opportunities.
  • Understand client business objectives and established strategies, translate them into effective execution, and provide day-to-day client counsel and recommendations.
  • Manage account budgets, timelines, priorities, deliverables, and performance, and proactively address client, scope, financial, or delivery concerns.
  • Coordinate with other Falls resources to deliver integrated client work and provide guidance to less-experienced team members as appropriate.
  • Support client retention, anticipate evolving client needs, and identify organic-growth opportunities in partnership with Client Strategy leadership.
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