Account Manager - Local Markets

USA TODAY Co.

4d•$50,000 - $55,000•Remote

About The Position

The Account Manager builds, maintains, and grows client relationships by managing advertising campaigns across multiple publishers and platforms, including search, display, social, digital, and print media. The role focuses on helping clients achieve their marketing goals through strategic campaign planning, performance analysis, and post-sales support. The Account Manager is the primary contact for client concerns and needs after a sale and collaborates with sales partners, post-sales optimization teams, and support resources to deliver solutions that maximize client return on investment. The position requires expertise in existing and emerging business marketing solutions, adaptability to changing digital and traditional marketing practices, and the ability to coordinate across teams. Account Managers communicate campaign performance and value to clients, advise on marketing strategies, and help ensure consistent messaging across relevant channels. This role is part of LocaliQ, USA TODAY Co.’s digital marketing solutions brand serving small and medium-sized businesses. The posting is tagged remote. The stated annualized base salary range is $50,000 to $55,000; variable compensation may also apply, and exact compensation can vary based on skills, experience, location, and union representation.

Requirements

Bachelor’s degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English.
At least 2 years of hands-on experience managing online or digital advertising campaigns.
At least 3 years of client-facing service or account management experience.
Google Ads and Google Analytics certifications.
Demonstrated expertise in customer relationship management.
Ability to quickly master business process, marketing, and technology concepts.
Strong understanding of digital advertising campaigns, including search, display, marketing management systems, and traditional marketing.
Technical skills to recommend, assess, adjust, and improve marketing campaigns throughout their lifecycle.
Experience with digital marketing publishing systems and processes.
Excellent verbal and written communication skills.
Understanding of how retail or service media, sales, and operations work together to drive a business.
Proven relationship-building and account management skills.
Ability to work efficiently and streamline processes and workflows.
Moderate Excel and PowerPoint skills.
Knowledge of pay-per-click, programmatic display, social and email marketing, analytics/GA4 tracking, and lead concepts.
Customer focus, proactive creative and analytical thinking, business process and technology acumen, team collaboration, conflict management, adaptability to change, attention to detail, and success implementing ideas in a fast-paced environment.

Responsibilities

Partner with sales teams to own client relationships, build rapport, communicate transparently, and deliver results against joint business objectives.
Understand and anticipate client expectations, gain alignment, and mobilize partner teams around the agreed approach while maintaining regular communication.
Maintain an open line of communication with clients and present the company’s value and service results in relation to client needs and goals through performance reviews.
Develop media strategies and campaign implementation plans.
Work with sales and post-sales optimization teams to plan and execute digital strategies that meet or exceed client business goals.
Advise clients on feasible ongoing and upcoming marketing strategies.
Maintain consistent marketing messages across paid search, organic presence, display, social media, and owned-and-operated digital and print channels.
Use customer relationship management tools, online search and display advertising techniques, and LocaliQ proprietary technologies.
Review campaign performance with post-sales optimization counterparts, assess trends, discuss advertising performance with clients, and proactively identify new techniques to address client needs.
Communicate and collaborate with backend support resources, including digital solutions and ad operations teams, to deliver against client objectives.