Account Manager

Hubbard Broadcasting•Washington, DC

13d

About The Position

The Account Manager is responsible for developing and managing advertising business, meeting sales budgets, prospecting new clients, and delivering effective promotional solutions for direct and agency accounts. The role involves preparing and presenting sales proposals, maintaining regular in-person contact with active accounts, providing customer service, obtaining credit approval, and supporting timely payment and collection of accounts. The Account Manager collaborates with internal departments and agency personnel, keeps sales management informed of pending business, and completes required reports, orders, and advertising copy by established deadlines. The position requires knowledge of advertising rates, promotions, inventory, and personnel, along with ongoing attention to trends in digital and broadcast advertising. It also includes attending client-related events, which may take place after business hours or on weekends, and participating in sales meetings and training. The role requires reliable attendance, collaboration, professional communication, initiative, and the ability to work independently. Driving to client meetings and events is required.

Requirements

Previous sales, advertising, digital sales, or media experience is stated as preferred and required.
Knowledge of or familiarity with broadcasting and digital terminology and methodology, or the ability to learn them.
Ability to understand the features and benefits of advertising and competitive media.
Familiarity with Microsoft Word for Windows; sales software knowledge is helpful.
Excellent written and oral English-language communication skills.
Experience developing presentations for direct-business selling and the ability to present and communicate effectively.
Ability to respond appropriately to questions and think on one's feet.
Ability to establish and maintain customer relationships and communicate professionally and courteously with a wide range of personalities.
High initiative and ability to work independently.
Reliable transportation, a valid driver's license, and a safe driving history as determined by the Company; driving record will be checked.
Effective negotiation and closing techniques.
Strong analytical skills, good judgment, and a positive, can-do attitude.
Ability to read, hear, and speak clearly and follow oral and written directions.
Ability to think critically, analytically, creatively, and logically, and to communicate information clearly and concisely.
Ability to work evenings and weekends.
Manual dexterity and fine motor skills to use computer keys and general office equipment, including a telephone and copier.
Ability to sit and/or stand for extended periods and perform average pushing, pulling, bending, and stooping.

Responsibilities

Meet and exceed monthly, quarterly, and annual budgets for spot, digital, and new direct business.
Prospect new businesses weekly.
Prepare and deliver sales presentations to decision makers, including customer needs analysis, research, supporting documentation, and creative business solutions.
Follow up on pending business, close it in a timely manner, and update the Sales Manager weekly on progress.
Collaborate with other departments to create promotional sales solutions for clients.
Create and deliver presentations to agency personnel, including selling and pre-selling station audience attributes.
Provide exceptional customer service to direct and agency accounts.
Regularly contact each active account through in-person meetings and present pertinent sales information.
Obtain credit approval for new accounts and help ensure accounts are paid in a timely manner, including assisting with collection of past-due accounts.
Use sales software proficiently.
Attend client-related special events, such as remotes and broadcasts, including events after business hours or on weekends.
Complete written business requirements by established deadlines, including forecast reports, pending-business updates, written orders, and advertising copy.
Attend and participate in weekly sales staff meetings, individual meetings with the manager, and other meetings and training as required.
Maintain a thorough understanding of rates, promotions, inventory, and personnel.
Keep current with trends in digital and broadcast advertising.
Maintain regular, reliable attendance and work cooperatively with colleagues, customers, vendors, and the general public.
Perform other duties as requested and needed.