Account Manager

SPARK Business Works•Grand Rapids, MI

14d•Hybrid

About The Position

As an Account Manager at SPARK, you will lead relationships for a portfolio of clients, understand their businesses and evolving needs, and align SPARK’s solutions with their goals. You will collaborate with Project Managers to achieve client objectives through clear communication, strong teamwork, and deliverables that meet expectations. The role includes leading strategy discussions, reviewing performance, managing contracts and renewals, and developing long-term account plans. You will also identify opportunities for new initiatives, expansions, and optimizations that support client success and SPARK’s growth. Some travel is required to meet with clients and project teams. This is a hybrid role, with the selected candidate expected to work in the office at least two days per week.

Requirements

5+ years in sales or account management, with a track record of growing accounts and keeping clients happy.
Ability to manage multiple clients and projects simultaneously.
Strong communication, presentation, and relationship-building skills.
Experience navigating conversations around budgets, performance, and outcomes.
A proactive, positive approach focused on delivering results and strengthening long-term partnerships.
Solid understanding of digital and/or software development processes.

Nice To Haves

5+ years of experience within a marketing, software, or digital service environment.
BA in Marketing, Business, Communications, or a related field.
Familiarity with marketing performance metrics and software project lifecycles.
Experience in consultative or solution-based account management.
Background in local or B2B client strategy.

Responsibilities

Embrace and deliver SPARK’s BOLT Core Values: Be empathetic and inclusive, Overdeliver, Love what you do, Take ownership and follow through.
Serve as the primary point of contact for assigned clients, providing proactive communication, strategic guidance, and recommendations.
Build strong relationships by understanding each client’s goals, operations, and industry landscape.
Lead client meetings and reviews to align priorities, budgets, deliverables, and upcoming opportunities.
Partner with Project Managers to ensure high-quality execution and a seamless client experience.
Track performance metrics and translate results into clear insights and next-step recommendations.
Manage contracts, renewals, and account forecasting to maintain accuracy and financial alignment.
Maintain client satisfaction, address concerns quickly, and reinforce long-term value to support retention.
Identify and develop new initiatives or service opportunities to drive client growth.
Collaborate with leadership to align account performance with SPARK’s overall strategy and goals.
Coordinate in-person visits or events to strengthen relationships and reinforce partnership value.