Account Based Marketing Manager

PagerDuty•Atlanta, GA

1d•Hybrid

About The Position

PagerDuty (NYSE:PD) is a leader in Digital Operations Management. In an always-on world, organizations of all sizes trust PagerDuty to help them deliver a perfect digital experience to their customers, every time. Teams use PagerDuty to identify issues and opportunities in real time and bring together the right people to fix problems faster and prevent them in the future. Over 13,000 organizations (including 60 of Fortune 100) rely on PagerDuty to succeed with Digital Transformation, Cloud Migration, and DevOps Modernization. Notable customers include GE, Cisco, Genentech, Electronic Arts, Cox Automotive, Netflix, Shopify, Zoom, DoorDash, Lululemon and more. We are expanding rapidly as a platform for Digital Operations Management using AI/ML and Automation and growing our adoption by Development, IT, Customer Service, Security, and other teams across the organization. PagerDuty is seeking a dynamic Account-Based Marketing Manager to join our Marketing team. In this role, you will implement targeted campaigns and tactics to drive pipeline growth from a strategically curated list of key accounts. Working closely with Sales and Marketing, you will adopt a data-driven approach, consistently testing and evaluating campaign performance to ensure success. This is an exciting opportunity to lead strategic marketing initiatives that align with our vision and business objectives. The ideal candidate has a proven track record of managing and scaling integrated B2B SaaS ABM campaigns, leveraging data-driven insights to optimize pipeline contributions.

Requirements

7+ years of previous B2B marketing or other relevant experience
5+ years of experience in account-based marketing at a global-sized B2B SaaS company
Proven prior experience driving cross-functional collaboration with Sales to execute and optimize marketing campaigns
Successfully implemented data-driven programs with key measurements for success
Strong quantitative and analytical skills with an understanding of B2B marketing metrics and sales funnel

Nice To Haves

CRM/marketing automation background, preferably Salesforce and Marketo
ABM tool experience - Demandbase preferred
Hands-on experience executing across web, email, and digital marketing channels
Highly organized and efficient with the ability to develop and execute against an evolving plan
Clear communication skills to articulate new ideas, products, and campaigns to both internal and external stakeholders
Team player with the ability to work collaboratively and autonomously

Responsibilities

Partner with Marketing, Sales, and Customer Success leadership to identify top target accounts and define objectives that drive revenue growth and enable customer success.
Autonomously develop and execute targeted, multi-channel ABM programs for key accounts.
Collaborate closely with Sales and cross-functional marketing teams, applying a data-driven ‘test and learn’ mindset to optimize performance.
Represent the Campaigns team and work closely with Marketing Operations to support high-performance ABM marketing tools and integrations, ensuring precise audience targeting through the appropriate channels.
Own, track, and measure program results, delivering insights to stakeholders across the business.
Define and implement scalable, repeatable processes to expand PagerDuty’s ABM program across strategic accounts globally.

Benefits

Competitive salary
Comprehensive benefits package
Flexible work arrangements
Company equity
ESPP (Employee Stock Purchase Program)
Retirement or pension plan
Generous paid vacation time
Paid holidays and sick leave
Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)
Paid volunteer time off: 20 hours per year
Company-wide hack weeks
Mental wellness programs