Account Based Marketing Manager
About The Position
PagerDuty is seeking a dynamic Account-Based Marketing Manager to join our Marketing team. In this role, you will implement targeted campaigns and tactics to drive pipeline growth from a strategically curated list of key accounts. Working closely with Sales and Marketing, you will adopt a data-driven approach, consistently testing and evaluating campaign performance to ensure success. This is an exciting opportunity to lead strategic marketing initiatives that align with our vision and business objectives. The ideal candidate has a proven track record of managing and scaling integrated B2B SaaS ABM campaigns, leveraging data-driven insights to optimize pipeline contributions.
Requirements
- 7+ years of previous B2B marketing or other relevant experience
- 5+ years of experience in account-based marketing at a global-sized B2B SaaS company
- Proven prior experience driving cross-functional collaboration with Sales to execute and optimize marketing campaigns
- Successfully implemented data-driven programs with key measurements for success
- Strong quantitative and analytical skills with an understanding of B2B marketing metrics and sales funnel
Nice To Haves
- CRM/marketing automation background, preferably Salesforce and Marketo
- ABM tool experience - Demandbase preferred
- Hands-on experience executing across web, email, and digital marketing channels
- Highly organized and efficient with the ability to develop and execute against an evolving plan
- Clear communication skills to articulate new ideas, products, and campaigns to both internal and external stakeholders
- Team player with the ability to work collaboratively and autonomously
Responsibilities
- Partner with Marketing, Sales, and Customer Success leadership to identify top target accounts and define objectives that drive revenue growth and enable customer success.
- Autonomously develop and execute targeted, multi-channel ABM programs for key accounts. Collaborate closely with Sales and cross-functional marketing teams, applying a data-driven ‘test and learn’ mindset to optimize performance.
- Represent the Campaigns team and work closely with Marketing Operations to support high-performance ABM marketing tools and integrations, ensuring precise audience targeting through the appropriate channels.
- Own, track, and measure program results, delivering insights to stakeholders across the business.
- Define and implement scalable, repeatable processes to expand PagerDuty’s ABM program across strategic accounts globally.
Benefits
- Competitive salary
- Comprehensive benefits package
- Flexible work arrangements
- Company equity
- ESPP (Employee Stock Purchase Program)
- Retirement or pension plan
- Generous paid vacation time
- Paid holidays and sick leave
- Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
- Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)
- Paid volunteer time off: 20 hours per year
- Company-wide hack weeks
- Mental wellness programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
