Senior Account Based Marketing (ABM) Manager

Truveta•Seattle, WA

19h•$140,000 - $155,000•Hybrid

About The Position

Truveta is seeking a Senior Account Based Marketing (ABM) Manager to shape and advance its enterprise ABM strategy. This role is crucial for engaging priority accounts and buying groups, contributing to predictable pipeline generation, deal acceleration, and expansion within complex enterprise sales cycles. The position sits within the Growth Marketing organization and collaborates with Demand Generation, Sales, Product Marketing, and Solutions teams to translate market signals and account intelligence into go-to-market execution. The ideal candidate will define and scale Truveta’s enterprise ABM strategy for high-priority accounts across health systems, pharma, biotech, medical device, and research. This involves deep account research, translating market signals into account strategies and go-to-market plays, and orchestrating 1:1 and 1:few ABM programs. Success is measured by pipeline quality, deal acceleration, and expansion impact. This is a strategic and hands-on role requiring the ability to move between strategy, cross-functional alignment, and execution, while helping build a scalable ABM operating model.

Requirements

7–10+ years of B2B marketing experience, with 3–5+ years focused on Account-Based Marketing
Proven success running enterprise ABM programs supporting long, complex sales cycle.
Experience marketing to healthcare, life sciences, clinical data, AI/ML, or regulated B2B SaaS audiences
Strong understanding of buying groups, multi-stakeholder decision-making, and enterprise GTM motions
Demonstrated experience managing and developing marketers in a team environment
Comfortable authoring and reviewing ABM content and bringing a credible industry point of view
Highly analytical and operational, with comfort owning dashboards, experimentation, and optimization
Creative problem solver who can balance strategic thinking with hands-on execution
Collaborative partner with strong communication skills and executive presence
Comfortable operating in a fast-evolving, high-growth environment
Working knowledge of Salesforce, HubSpot, ABM platforms (e.g., Demandbase or 6sense), and supporting sales and intent tools such as ZoomInfo, Sales Navigator, Outreach, and HighSpot
Willingness to travel to Truveta headquarters 1–2x per year

Responsibilities

Own ABM strategy for strategic and growth enterprise accounts, aligned to sales and growth priorities
Partner with Sales and Operations on account selection, tiering, and prioritization informed by TAM, intent data, pipeline needs, and growth goals
Conduct deep account and buying group research to develop account strategies by vertical, persona, and solution area
Translate account intelligence, clinical context, and market signals into clear, actionable GTM plays
Design and orchestrate 1:1 and 1:few ABM programs across email, paid media, content personalization, events, executive programs, and selective high-touch experiences
Ensure ABM programs are tightly integrated with Demand Generation, Product Marketing, and Sales motions, including follow-up workflows and sales enablement
Enable Sales and BDM adoption of ABM plays through clear account plans, engagement strategies, campaign context, and execution guidance
Partner closely with the BDM team on ABM strategy, account priorities, and outbound execution of ABM plays, ensuring consistent messaging, sequencing, and follow-through
Lead, coach, and develop a high-performing ABM team, setting execution standards and operating rhythms
Balance strategic oversight with hands-on involvement, stepping in to support priority accounts or initiatives as needed
Develop, draft, and review ABM content including account narratives, value frameworks, emails, executive briefs, and sales-facing materials
Bring an informed industry and clinical point of view to ABM strategy and messaging, translating complex concepts into compelling account-level stories
Drive impact across the funnel including pipeline creation, deal velocity, stage progression, and expansion
Use account engagement and pipeline signals to continuously refine targeting, messaging, and channel mix
Own ABM measurement frameworks and build accurate dashboards and reporting in Salesforce and HubSpot
Partner with Operations to refine attribution, ensure data consistency, and improve reporting confidence
Contribute to evaluation and optimization of the ABM and marketing technology stack