Field & ABM Marketing Manager

TurboLaw•Atlanta, GA

2d•Hybrid

About The Position

Complex litigation is the ultimate test of human cognition, and we're building the AI that passes it — a unified Case Intelligence platform for complex litigation. Our buyers — defense firms, in-house counsel, and the carriers who steer their panels — are a finite, knowable universe. We need someone to turn it into a pipeline. The Role: Three motions: generate pipeline from events, account-based programs, and outbound against a targetable set of named accounts. You'll report to the CEO and work shoulder to shoulder with our Sales team. You'll carry a number: qualified demos with defense firms and carriers, and pipeline sourced from events, ABM, and outbound. Every program you run gets measured against it — honestly, good or bad.

Requirements

6–10 years in B2B marketing with deep field/event and ABM experience — you've owned conferences, association partnerships, and account programs, not just supported them.
You've built relationships with the networks and associations your buyers belong to, and turned them into repeatable pipeline channels.
You think in named accounts and run events like pipeline engines.
You run on numbers: sourced pipeline, meetings booked, cost per opportunity — and you report them straight, whether the program worked or not.
You partner closely with sales and know how to make their outreach land.
You're handy with GTM tooling (Clay, Apollo, HubSpot/Attio), work fluently with AI as a daily operating mode, and you're low-ego, organized, and fast.

Nice To Haves

(Bonus) Legaltech, insurtech, or regulated-industry exposure.

Responsibilities

Own the conference motion end-to-end across defense-bar, carrier, and industry events: pre-event targeting and meeting-setting, on-site coordination, on-site events, and the follow-up that converts.
Build partnerships with the legal networks and associations that host these events — sponsorships, speaking slots, and member programming that make us a fixture in the community, not a visitor.
Build and run account-based programs against our named ICP firms and target carriers.
Orchestrate multi-touch plays — event, direct mail/gifting, targeted paid, and sales touches — sequenced against named accounts with the Sales team.
Keep the outbound engine fed: build and enrich target lists (Clay, Apollo), write and iterate sequences, and produce enablement assets. Horsepower behind the outreach, not the dials themselves.