Sr. Marketing Specialist (ABM)
About The Position
Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success. Bounteous is seeking a strategic, hands-on Senior Marketing Specialist with a focus on executing and optimizing our global ABM programs. This role is critical to ensuring our account-focused campaigns run smoothly, stay aligned with sales, and drive measurable engagement and pipeline impact across priority accounts.
Requirements
- Strong experience in B2B demand generation or account-based marketing
- Hands-on experience with ABM platforms, CRM, and marketing automation tools
- Experience with Anthropic’s Claude and OpenAI ChatGPT, among other AI tools
- Solid understanding of B2B buying groups and complex sales cycles
- Comfortable operating at both strategic and tactical levels
- Strong project management and cross-functional collaboration skills
- Data-driven mindset with experience interpreting performance insights
- Clear communicator who thrives in fast-paced, team-oriented environments
Responsibilities
- Execute multi-channel ABM campaigns aligned to priority accounts, buying groups, and growth objectives
- Partner closely with sales and field marketing to align on account selection, campaign timing, and activation plans
- Design and run 1:1, 1:Few, and 1:Many ABM programs using personalized digital, content, and paid tactics
- Translate sales insights, intent signals, and performance data into targeted messaging and campaign adjustments
- Coordinate campaign planning, creative development, and execution with internal teams and agency partners
- Manage and optimize paid campaigns across social, search, display, and intent-based platforms
- Ensure digital ABM efforts are well coordinated with offline field and event initiatives
- Maintain accurate account lists and segmentation using firmographic, technographic, and intent data
- Monitor account-level engagement, conversion, and pipeline influence through dashboards and reporting
- Continuously test, learn, and optimize programs with the latest AI tools and update workflows to improve performance and ROI
- Support and mentor one team member while remaining deeply involved in execution
- Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
- Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
- Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
- Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
