Director, ABM & Field Marketing

Factify

About The Position

Factify is building the truth infrastructure layer for regulated AI. Regulated enterprises are moving from AI experimentation to production deployment, but the infrastructure for trust, governance, auditability, and deterministic AI work is still being defined. Our opportunity is to help shape that category before it hardens. We are building a fast, AI-native marketing team that creates demand, earns trust in regulated markets, and gets us in the room with the senior buyers who matter. We are hiring a Director, Strategic Accounts & Field Marketing, US to own our US field marketing motion end to end. This role sits at the intersection of brand events, ABM programs, executive experiences, conference sponsorships, booth activations, and strategic account marketing. It is not an event logistics role. It is a senior GTM role for someone who can turn events into brand authority, account access, executive relationships, and pipeline. You will own Factify’s US event presence across executive dinners, private briefings, roundtables, sponsored conferences, booth experiences, ABM field programs, partner moments, and invite-only executive experiences. You will work closely with Sales, Brand, Design, Product, Community, and leadership to make every field activity strategically sharp, operationally tight, and commercially useful. The right person can think like a strategist, produce like an operator, and measure like a revenue marketer.

Requirements

8+ years of experience in field marketing, experiential marketing, event marketing, ABM, strategic accounts, or enterprise GTM.
Experience building and running field programs for B2B SaaS, AI, cybersecurity, fintech, regtech, enterprise infrastructure, financial services, or another high-trust category.
Strong experience with both brand-led events and revenue-oriented field marketing.
Proven ability to own events end to end, from strategy and concept through production, onsite execution, sales follow-up, and measurement.
Experience managing conference sponsorships, booth activations, executive dinners, roundtables, private briefings, meeting programs, and ABM events.
Strong understanding of enterprise buying committees and how to create access to senior buyers.
Ability to work deeply with Sales without becoming reactive or purely tactical.
Strong vendor, agency, venue, and production management skills.
Excellent judgment around event quality, audience fit, executive tone, and commercial follow-up.
Comfort operating in a fast-moving startup environment with high ownership and limited hand-holding.
AI-native working style, including use of AI tools for account research, invite personalization, event briefs, attendee mapping, follow-up summaries, and reporting.
Willingness to travel frequently across the US for events, conferences, and executive programs.

Responsibilities

Own the US field marketing strategy across executive events, conference sponsorships, booth activations, ABM events, private briefings, roundtables, partner moments, and strategic account experiences.
Build and manage the field calendar based on business priorities, target-account coverage, campaign themes, sales goals, and market timing.
Partner with Sales to define target-account lists, map buying committees, prioritize executive attendees, and build account-specific event strategies.
Own sponsored conferences end to end, including sponsorship evaluation, booth strategy, speaker submissions, meeting targets, onsite execution, side events, post-event follow-up, and performance reporting.
Create event concepts that bring Factify’s category narrative to life in physical and digital environments, including booth experiences, executive rooms, private breakfasts, demos, printed assets, and sales-ready moments.
Design and execute executive dinners, roundtables, and invite-only briefings that are useful to senior buyers and tied to real account movement.
Build ABM field plays for priority segments such as banks, insurers, brokers, and other regulated enterprises.
Partner with Brand and Design to create distinctive event identities, signage, booth concepts, printed materials, landing pages, invite assets, and follow-up packages.
Partner with Community and Ecosystem to bring credible speakers, advisors, partners, and thought leaders into field programs.
Manage vendors, venues, production partners, conference organizers, agencies, timelines, budgets, staffing plans, and onsite logistics.
Define success metrics for every event before money is spent, including target accounts invited, seniority of attendees, pre-booked meetings, meetings held, opportunities created or advanced, pipeline influenced, and follow-up completion.
Make sure every event has a clear sales motion before, during, and after the event.