Sr. Marketing Specialist

Ascentek • Golden Valley, MN

4d • Hybrid

About The Position

Ascentek provides an environment where you can love what you do and be your best every day. As a Senior Marketing Specialist at Ascentek, you will support the development and execution of integrated marketing initiatives that elevate brand visibility, enhance internal & external communication and deepen customer engagement. This role partners cross-functionally to deliver high-impact campaigns, events and promotions across Ascentek’s family of brands and key customers. You’ll bring strategic thinking, creativity and collaboration to drive brand consistency and measurable engagement.

Requirements

• Bachelor’s degree in Marketing, Communications or related field
• 4 - 6 years of experience in marketing or communications
• Proven experience with email platforms, social media, campaign strategy and content development
• Exceptional written and verbal communication skills
• Strong leadership, organizational and project management capabilities
• Proficiency with Microsoft Office and marketing software/tools
• Expertise of campaign planning and brand storytelling
• Strategic thinker with strong attention to detail
• Ability to create compelling narratives and translate complex business concepts into clear, engaging stories that resonate with customers, teammates and other key audiences
• Experience leading enterprise communications, internal brand campaigns or corporate events
• Strong analytical skills with the ability to interpret campaign, customer and market data then translate findings into actionable insights and recommendations
• Familiarity with project management tools like Smartsheet, Jira or similar
• Knowledge of brand governance, content planning or internal communications best practices
• Experience with business to business marketing or communications
• Experience or interest in powersports, marine or outdoor industry

Nice To Haves

• Experience with Act-On, HubSpot, Mailchimp or other marketing automation platforms
• Proficiency with Canva, Adobe Creative Suite or other design tools

Responsibilities

• Support the planning and execution of marketing campaigns and product promotions across internal and external channels
• Serve as a strategic partner for marketing initiatives with key customers
• Implement and maintain marketing calendars for campaigns, product launches and key initiatives
• Support and guide the creation of communications and marketing materials with consistent brand voice and design
• Write, edit and refine marketing content for various formats including presentations, collateral and digital messaging
• Use marketing automation, email platforms and other software to build and distribute communications
• Coordinate trade shows, events and promotional partnerships for Ascentek and its family of brands
• Collaborate with suppliers, agencies and internal teams to deliver cross-functional marketing projects
• Ensure alignment of messaging and branding across all touchpoints
• Contribute to brand storytelling through videos, testimonials and impact communications
• Analyze campaign performance and engagement data to optimize future efforts
• Champion continuous improvement in brand communication and marketing strategies
• Stay up to date on trends in brand marketing, communication tools and campaign effectiveness
• Present marketing strategies and performance insights to leadership and stakeholders, translating data into actionable recommendations.
• Support market research, voice of customer initiatives and business case development through customer feedback, competitive analysis, benchmarking and market assessments

Benefits

• Medical Plan options, including fertility coverage and free mental health and telehealth coverage
• Dental and Vision Insurance
• FSA/HSA options
• Paid parental leave
• Company-provided short-term disability, long-term disability, and life insurance
• Supplemental Insurances, including accident, critical illness, hospital, and supplemental life insurance
• 401(k) with a generous company match
• Pet Insurance Benefits
• Tuition reimbursement
• 21 Paid Days Off
• 7 Paid Holidays
• Short-term Incentive Plan (STIP)
• Dress For Your Day (casual dress environment)
• Paid comprehensive on-the-job training
• Company phone provided
• Company computer provided
• Career advancement opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level