Marketing Specialist Sr

PNC•Pittsburgh, PA

7d•$45,000 - $110,400•Onsite

About The Position

Develops integrated growth marketing programs delivering multi-channel campaigns focused on the client journey with the objective of improving cross-sell penetration and strengthening portfolio retention within Small Business product verticals.

Requirements

3+ years of B2B or C2B marketing experience; financial services experience a plus
University / college degree, with 2+ years of relevant professional experience. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Nice To Haves

Exposure and/or Working Knowledge of Small Business Merchant Payments and Borrowing product verticals
Proactive, results-oriented mindset with strong prioritization skills
Ability to manage multiple projects simultaneously in a fast-paced environment
Confident leading meetings and/or engaging with stakeholders
Experience working in large, matrixed organizations with cross-functional partners
Strong PowerPoint and visual storytelling skills
Advertising
Competitive Advantages
Content Marketing
Customer Solutions
Digital Marketing
Marketing Programs
Marketing Strategies
Negotiation
Results-Oriented

Responsibilities

Lead execution of cross-sell, retention, and engagement campaigns across channels (CIM, email, branch), elevating creative quality and strengthening overall marketing strategy.
Own end-to-end campaign delivery; coordinate with internal partners, vendors, and agencies, and ensure all work follows required review and approval processes.
Partner closely with business and product teams to assess needs, provide recommendations, and confidently present strategies and results in meetings.
Collaborate with digital partners to optimize .com experiences and ensure a seamless customer journey from campaign entry points to landing pages.
Work with sales teams to identify gaps and align marketing support; manage SharePoint collateral backlog and ensure materials in Seismic and Brand Center are current and effectively communicated.
Monitor campaign performance, analyze engagement data, and deliver actionable recommendations to improve outcomes and ROI.
Independently implements and manages defined marketing programs/initiatives.
Leverages a strong comprehension of existing marketing strategies and drives execution of programs/initiatives.
Develops and executes more complex marketing programs/initiatives, strategies and activities that may include advertising, sales content and internal communications.
Proactively collects and synthesizes data in order to identify trends.
Helps identify strategic and tactical implications.
Ensures all operating activities are delivered within the established budget framework.
Follows established processes and protocols including coordination with legal, compliance, finance, risk and other key partners.
Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service