Sr. Brand Marketing Specialist

Mitsubishi Motors North America • Franklin, TN

2d • Hybrid

About The Position

We are seeking a highly organized and operationally driven Brand Marketing Senior Specialist to help bring our brand strategy to life across national advertising and communications initiatives. As MMNA continues to evolve its brand narrative across paid, owned, and earned channels, this role will serve as a critical link between creative strategy and flawless execution. Working closely with internal stakeholders, agency partners, and cross-functional teams, you will ensure campaigns are delivered on time, on brand, and with exceptional attention to detail. This is an exciting opportunity to join a team that is building momentum around Mitsubishi's challenger-brand spirit through bold campaigns, innovative activations, and elevated creative partnerships. You'll have a front-row seat to shaping how consumers experience the Mitsubishi brand while helping strengthen processes that drive efficiency, consistency, and impact. This role reports to the Brand Manager.

Requirements

• 5+ years of experience in brand marketing, advertising, campaign execution, or project management.
• Experience partnering with creative, media, production, or advertising agencies.
• Proven ability to support cross-functional marketing initiatives.
• Proficiency with project management tools such as Monday.com, Workfront, Asana, Smartsheet, or Jira.
• Experience with multi-channel marketing assets across digital, social, broadcast, CRM, or owned channels.
• Exceptional organization, attention to detail, and execution skills.
• Strong communication, collaboration, and stakeholder management abilities.
• Ability to prioritize competing demands and thrive in a fast-paced environment.
• Self-starter with sound judgment and the ability to work independently.
• Advanced proficiency in PowerPoint, Excel, and Microsoft Office.

Nice To Haves

• Automotive marketing experience, preferably with Tier 1 national advertising.
• Agency-side experience managing creative operations and production workflows.
• Experience supporting product launches, major campaigns, or regional activations.
• Familiarity with DAM platforms
• Knowledge of legal, compliance, and marketing approval workflows.
• Experience improving project management processes and workflow efficiency.
• Understanding of dealer marketing (Tier 3) and multi-channel asset distribution.
• Ability to provide brand-focused creative feedback to agency partners.

Responsibilities

• Coordinate and execute national advertising campaigns across paid digital, social, and broadcast.
• Manage campaign asset delivery timelines and ensure all creative materials are delivered accurately and on schedule.
• Maintain and organize MMNA's digital asset management (DAM) system, ensuring assets are properly cataloged, accessible, and current.
• Develop and manage asset distribution matrices for internal teams, dealers, vendors, and agency partners.
• Ensure creative assets are optimized and formatted appropriately across channel-specific requirements.
• Support the review of creative deliverables to help ensure compliance with brand guidelines, legal standards, and messaging frameworks.
• Identify and resolve inconsistencies related to imagery, copy, pricing, disclaimers, typography, and brand voice before deployment.
• Provide informed feedback to agency partners while preserving the integrity of the brand narrative.
• Build, maintain, and optimize project plans and workflows within Monday.com or similar project management platforms.
• Track milestones, deliverables, approvals, and dependencies across multiple campaigns simultaneously.
• Lead creative routing processes across Legal, Product, Compliance, Retail, and Executive stakeholders.
• Identify workflow efficiencies and implement process improvements that reduce approval cycle times and increase speed to market.
• Act as the primary day-to-day contact for agency production schedules, asset tracking, and delivery timelines.
• Coordinate with external creative, media, and production partners to ensure seamless execution.
• Escalate potential risks proactively and develop solutions before they impact campaign launches.
• Build strong working relationships across all MMNA teams.
• Establish consistent communication processes that improve visibility, alignment, and accountability.
• Partner with Retail Marketing to ensure national campaigns and dealer marketing efforts remain strategically aligned.

Benefits

• Ongoing employee development programs
• Comprehensive healthcare coverage, including medical, dental, and vision plans.
• Discounted Employee Lease Car program, covering insurance, maintenance, and registration fees, with no down payment or credit check required.
• 401(k) with Company match and annual contributions based on years of service.
• Professional development opportunities, including training, tuition reimbursement, and employee resource groups.
• Up to 30 days of paid time off, including holidays, vacation, and other leave options.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed