Brand Marketing Specialist

Bank of America • Boston, MA

3d • $90,000 - $127,700 • Onsite

About The Position

This job is responsible for supporting marketing programs and initiatives, owning the delivery of primary components for medium to large products and processes. Key responsibilities include using advanced analysis and problem solving to recommend improvements and solutions, and may own or support marketing operations including performance, risks and controls, production audits/exams/maintenance, and content management. Job expectations include interacting with key business partners and leveraging expertise and technical acumen to define and deliver solutions for moderate business problems. The Brand Marketing Specialist supports the execution of key marketing initiatives by providing analytical support, project coordination, and communications development. Working closely with marketing leaders and cross-functional partners, this role helps ensure insights and strategies are clearly communicated, projects are well-organized, and priorities remain aligned. This position is ideal for a professional with 3–5 years of experience who is looking to build expertise in marketing strategy, analytics, and integrated program management while contributing to high-priority initiatives from both a strategy and execution perspective.

Requirements

• Bachelor's degree or equivalent experience
• 3–5 years of experience in marketing, analytics, project management, consulting, communications, or a related field
• Strong analytical and problem-solving skills
• Proficiency in PowerPoint and Excel, with experience creating presentations and reports
• Effective written and verbal communication skills
• Ability to organize work across multiple projects and stakeholders
• Experience working in a collaborative, team-oriented environment
• Strong attention to detail and commitment to accuracy

Nice To Haves

• Adaptability
• Collaboration
• Problem Solving
• Product Marketing and Branding
• Project Management
• Active Listening
• Attention to Detail
• Oral Communications
• Prioritization
• Solution Delivery Process
• Analytical Thinking
• Business Acumen
• Digital Marketing
• User Experience Design
• Written Communications

Responsibilities

• Gather, organize, and analyze data from multiple sources to support marketing initiatives and business objectives
• Prepare reports and summaries that highlight key trends, performance metrics, and opportunities
• Assist in developing data-driven recommendations for marketing programs and campaigns
• Support the maintenance of consistent metrics, reporting standards, and documentation
• Partner with analytics teams to help translate findings into actionable business insights
• Support the execution of priority marketing initiatives through effective project tracking and coordination
• Maintain project plans, timelines, milestones, and status updates
• Monitor project progress and identify potential issues for escalation to project leads
• Coordinate activities across marketing and business partners to help ensure timely delivery of work
• Assist with meeting preparation, action-item tracking, and follow-up communications
• Develop presentations, project updates, and supporting materials for leadership reviews
• Help translate complex information into concise, clear communications for a variety of audiences
• Support preparation of briefing materials, meeting summaries, and status reports
• Ensure communications are accurate, consistent, and aligned with established messaging
• Contribute to improving the quality and effectiveness of team communications and reporting
• Partner with Marketing Centers of Excellence (COEs), segment marketing teams, and key stakeholders to support the translation of insights and strategic priorities into actionable go-to-market plans.
• Help coordinate the development and execution of marketing tactics across channels, ensuring alignment with business objectives, audience needs, and brand standards.
• Facilitate cross-functional collaboration to align messaging, timing, and execution plans across participating teams.
• Support implementation of integrated marketing programs by tracking deliverables, timelines, dependencies, and outcomes.
• Identify execution risks, gaps, or roadblocks and work with stakeholders to develop practical solutions that keep initiatives moving forward.

Benefits

• Access to paid time off
• Resources and support to our employees
• Discretionary incentive eligible
• Annual discretionary award based on individual performance, line of business performance, and overall company success.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED