Brand and Marketing Specialist

The Management Group LLC•Atlanta, GA

134d

About The Position

The Brand & Marketing Specialist executes and maintains the company's brand across a portfolio of multifamily communities and supports marketing initiatives that drive leasing, resident engagement, and brand awareness. The role combines creative design, social media management, event coordination, vendor management, and brand development to deliver consistent, high-quality marketing across properties. The specialist executes brand standards, supports branding for new developments, and maintains consistency across digital and printed materials. The role also manages community social media accounts and online reputation, designs marketing collateral, maintains marketing assets and CRM IQ templates, develops event ideas, supports corporate marketing and employee engagement, and coordinates vendors and project delivery.

Requirements

Bachelor's degree in Marketing, Communications, Graphic Design, Business, or a related field, or equivalent experience.
2–5 years of experience in marketing, branding, or creative services.
Experience managing multiple projects simultaneously.
Strong organizational and time-management skills.
Excellent written and verbal communication skills.

Nice To Haves

Experience in multifamily, real estate, hospitality, or property management.
Experience with Canva, Adobe Creative Suite, or similar design software.
Familiarity with social media scheduling platforms.
Experience with reputation management platforms such as Birdeye.
Experience working with CRM systems and marketing templates.

Responsibilities

Execute brand standards across existing and new multifamily communities.
Assist with branding for new developments, including logo creation, brand guides, and visual identity.
Ensure consistent branding across digital and printed marketing materials.
Coordinate creation of 2D and 3D floor plans, renderings, and other visual assets.
Manage social media accounts for all communities.
Create and schedule weekly content calendars for stabilized and lease-up communities.
Monitor social media engagement and recommend strategies to increase audience growth and community awareness.
Manage the company's Birdeye platform, including reputation management and review support.
Design and produce marketing collateral, including flyers, brochures, banners, presentations, and promotional materials.
Coordinate production with print vendors and ensure timely delivery of marketing materials.
Upload and maintain vacant-unit photography across marketing platforms.
Maintain and update CRM IQ templates to support leasing teams and consistent prospect communications.
Support marketing initiatives by ensuring marketing assets and digital resources are accurate and up to date.
Develop monthly marketing and resident event ideas for all communities.
Assist with planning and executing TMG Cares initiatives and company events.
Coordinate vendors, entertainment, catering, rentals, and event logistics for corporate and community events.
Prepare presentations and marketing materials for TMG Huddles and corporate meetings.
Coordinate new-hire welcome binders and onboarding materials.
Assist with corporate lunch orders and employee engagement initiatives.
Build and maintain relationships with marketing vendors, printers, photographers, promotional suppliers, and event partners.
Obtain quotes, coordinate production schedules, and ensure projects are delivered on time and within budget.