Marketing and Brand Strategy Intern

Southwest Value Partners•Nashville, TN

2d•Onsite

About The Position

Southwest Value Partners (SWVP), a privately held real estate investment company, is seeking a spring intern to support Marketing and Brand Strategy at Nashville Yards, a 19-acre mixed-use campus in downtown Nashville featuring residential, retail, dining, and fitness. The intern will support the planning and execution of marketing, social media, and brand engagement initiatives across the campus. The role offers exposure to content creation, community engagement, campaign planning, and cross-functional coordination while working with the Marketing team and other departments. The intern will assist with day-to-day marketing activities, contribute to small-scale campaigns and content projects, and develop a foundational understanding of marketing, brand strategy, and real estate. The position reports to the Director of Marketing and Brand Strategy. This is an unpaid internship. Candidates must be enrolled as students in an academic institution and be able to receive college credit for completing the internship. The internship is expected to run approximately January through May 2027. The preferred schedule is a minimum of 20 hours per week, aligned with the student's credit-hour requirements, with flexible weekday hours and some evening and weekend hours. All internships are in person in Nashville, Tennessee; remote opportunities are not available. The internship does not provide compensation, housing, or transportation, and does not guarantee a full-time position with SWVP upon completion. Qualified applicants are subject to a background check, including at minimum a criminal background check.

Requirements

Be a student at an accredited college or university as a sophomore, junior, or senior, with the ability to earn academic credit for the internship.
Have a strong interest in marketing, communications, social media, or brand strategy.
Have excellent organizational skills and strong attention to detail.
Be proficient in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
Be able to manage multiple tasks and prioritize in a fast-paced environment.
Have strong written and verbal communication skills.
Be willing to learn, take initiative, and adapt to changing needs and priorities.
Be able to maintain confidential information.
Be able to work some evenings and weekends for campus events and activations when necessary, within the student's designated credit-hour requirement.

Nice To Haves

Familiarity with Canva and social media platforms including Instagram, TikTok, Facebook, and LinkedIn.

Responsibilities

Assist the Marketing team with planning and executing campaigns and brand initiatives across the Nashville Yards campus.
Support social media efforts, including content creation, scheduling, community engagement, and channel monitoring.
Help promote campus events and tenant activations through digital, print, and on-site marketing materials.
Shadow marketing planning processes and gain exposure to content calendars, creative briefs, and brand guidelines.
Coordinate with property management, leasing, event services, and tenant partners to support marketing needs.
Research local trends, competitor properties, influencers, and community partners to support planning.
Document post-event feedback, standard operating procedures, and event best practices.
With guidance from the Marketing team, plan and execute small-scale content projects or community engagement initiatives.
Maintain and update content calendars, timelines, and shared planning documents.
Organize and track marketing assets, photography, and promotional materials.
Help compile campaign performance reports, post-event feedback, and best practices for future marketing efforts.