Brand and Media Specialist

Busey Bank•Champaign, IL

About The Position

The Brand and Media Specialist supports First Busey Corporation’s brand, media and sponsorship strategies and related initiatives. In partnership with the Senior Brand & Marketing Manager, the role supports non-product communications, media placement, digital channel management and corporate projects, representing the Busey brand and helping uphold and expand it through consistent channel placement, concise messaging and in-market sponsorships. The position contributes to regional media plans, sponsorships, digital placements and campaign evaluation; coordinates branded assets and event support; and helps develop and implement communication plans and brand materials for corporate, bank and subsidiary initiatives. It also supports photo and video shoots, maintains brand messaging and resources, coordinates voiceover needs, and ensures advertising messages remain cohesive across outlets. The specialist researches emerging brand and communication practices, recommends improvements, and supports other Brand Strategies projects as assigned.

Requirements

Bachelor’s degree required.
One to three years of experience in a related field.
Exceptional written and verbal communication skills, with the ability to adapt tone and delivery to the channel.
Exceptional organizational skills and ability to adapt to changing priorities while keeping projects on timeline.
Proven experience with content marketing communication, advertising, digital strategy, public relations, event planning and graphic design.
Ability to assist Brand Strategies leadership in delivering concise, targeted brand messaging.
Ability to analyze and recommend brand placements, strategies and awareness opportunities.
Ability to contribute to multiple ongoing projects in a fast-paced environment with autonomy.
Ability to work independently and lead fellow team members toward desired outcomes.
Ability to champion efforts across Busey and build partnerships.
Experienced knowledge of Microsoft Office, Smartsheet, Google Ads Search and Display Certification, and Adobe Creative Suite.

Nice To Haves

Bachelor’s degree focus in Marketing, Communications or a related field.
Experience in a related field, preferably in a financial services environment.
Project management experience.

Responsibilities

Support the production and execution of regional media plans, sponsorships and digital placements.
Partner with the Senior Brand & Marketing Manager to evaluate regional media plans, deliver project needs and communicate plans internally.
Assist in evaluating sponsorship opportunities and activation plans to support brand awareness and marketing objectives.
Support digital marketing campaigns, streaming services and geotargeting, and evaluate future trends and tools.
Support the Brand Strategies internal dashboard for line-of-business and C-suite reporting.
Coordinate branded assets, promotional materials and marketing support for partnership activations and sponsored events.
Partner with the Partnership Strategy & Activation Manager on activation logistics, marketing materials, event promotion, asset deployment and sponsorship fulfillment.
Evaluate, track and report on media and marketing sponsorships.
Research, outline and implement marketing communication timelines and plans for corporate, bank and subsidiary initiatives.
Review and execute brand assets and materials with Creative for internal and external use.
Support photo and video shoots, including location and model selection, shot lists, brand placement and script writing.
Evaluate, document and obtain approval for compliance and regulatory needs.
Write copy and maintain brand-resource materials, including copy outlines, radio and commercial scripts, and in-house video projects.
Coordinate voiceover needs and deploy materials to media partners and the Creative Team.
Curate brand messaging and asset needs, manage media, and ensure cohesive advertising messages across outlets.
Research innovative strategy, brand health and communication techniques and advise on ways to improve efforts.
Assist in authoring and implementing media tools such as podcasting, radio features and sponsorship engagements.
Seek communication and brand process improvements, develop best practices with peers, share ideas and promote consistency.
Support other duties and projects in partnership with Brand Strategies teams.

Benefits

401(k) match
Profit sharing
Employee stock purchase plan
Paid time off
Medical, dental and vision coverage
Company-paid life insurance and long-term disability
Supplemental voluntary life insurance
Short-term and long-term disability
Wellness incentives
Employee assistance program
Eligible associates may use pre-tax health savings accounts and flexible spending accounts
May be eligible for bonus or incentives based on company and individual performance