KitchenAid Brand Media Manager

Whirlpool • Chicago, IL

7d • $72,450 - $144,900

About The Position

KitchenAid Small Appliances is seeking a strategic, data-driven Brand Manager to lead brand media planning, channel programming, and media measurement for its U.S. Small Appliances division. The role connects upper-funnel brand media with lower-funnel performance marketing to improve full-funnel efficiency.

The Brand Media Manager serves as the brand’s central media authority, managing KitchenAid U.S.’s annual working media budget, directing paid media agency resources, and leading measurement and learning agendas. The position also integrates creative and media agencies, develops retailer and commerce media strategies, and uses creator and influencer channels to reach younger and social-first audiences. Modeling and demonstrating media return on investment is essential to stewarding and extending brand media budgets.

The position owns media strategy and agency relationships, measurement and analytics, measurement technology infrastructure, creative and media integration, and budget operations. It partners with D2C Performance Media, Shopper Marketing, Consumer Insights, Marketing Intelligence, agencies, and trade partners to improve media impact and efficiency.

Requirements

• Bachelor’s degree.
• At least 5 years of experience in media planning and media analytics.

Nice To Haves

• Experience in brand marketing, media planning, and/or media analytics within a CPG, consumer electronics, or premium lifestyle brand environment.
• Expertise in budget management, agency management, and measurement.
• Strong attention to detail and follow-through.
• Strong written and oral communication skills.
• Ability to ask insightful questions and process information quickly and conceptually.
• Ability to solve problems and make sound strategic decisions.
• Ability to influence and lead others, including people outside the marketing function.
• Experience using data and trends to generate insights and turn them into marketing strategies.

Responsibilities

• Brief, review, and approve annual, quarterly, and campaign-level media strategies and tactical executions.
• Align Brand Media with D2C Performance Media and Audiences, and with Shopper Marketing, to make use of shared agency resources and improve full-funnel efficiency.
• Partner with agencies and colleagues to implement lower- and mid-funnel media programs through Retail Media Networks and key trade partners’ digital ecosystems.
• Directly manage the Paid Media agency of record and annual statements of work.
• Own the brand’s measurement and learning agenda, including campaign diagnostics, brand lift studies, sales lift studies, and creative effectiveness tracking.
• Track Brand Media’s downstream impact on D2C revenue and retailer and trade performance.
• Support Brand Health Studies and Marketing Mix Modeling with Consumer Insights and Marketing Intelligence teams; identify insights and recommendations through the Media Planning agency to improve performance and efficiency.
• Own investments in measurement infrastructure and annual statements of work for tools and data supporting full-funnel measurement, efficiency, and closed-loop attribution, including third-party consumer data, data collaboration, clean rooms, and retailer transaction data.
• Partner with the regional creative agency of record, World of Whirlpool, to integrate creative and media planning and coordinate campaign production, delivery, and flighting for more efficient media-asset optimization.
• Own Brand Media budgets; manage Media Planning and Measurement statements of work; submit Media Buying Authorizations; and process purchase orders and invoices.

Benefits

• Generous benefits package.
• Whirlpool employee discount.
• Fitness and educational reimbursement programs.
• Kitchenettes.
• At Saint Joseph/Benton Harbor locations: renovated office space, free coffee, biking and walking trails, and access to The Eddy Early Childhood Center, subject to availability and additional costs.
• Always On Flexibility to manage personal, family, and outside-of-work commitments.
• Two weeks of work-from-anywhere time per year, in minimum one-week increments.
• Four weeks of paid sabbatical leave after every five years of service.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level