Social Media Manager, Executive Brand

STN Digital•San Diego, CA

3d•$70,833 - $99,167•Hybrid

About The Position

STN Digital is hiring an in-house Social Media Manager to grow the social presence of the company and its CEO, David Brickley. Approximately 60% of the role focuses on the CEO’s social presence and 40% on STN’s owned channels. The manager will serve as a trusted executive content partner while owning STN Digital’s day-to-day social content execution. The role involves understanding the CEO’s voice, interests, expertise, and perspective, then turning conversations, industry insights, travel, speaking engagements, and everyday moments into authentic, platform-native content. For STN, the manager will translate Marketing priorities into social-first storytelling, own the content calendar and publishing workflow, and partner with Creative on concepts requiring more elevated production. The successful candidate will develop ideas, capture and edit content, write copy, publish, manage community engagement, and analyze performance. The role is hybrid and based in San Diego, with mandatory weekly in-office time. Candidates outside the area may start remotely if they agree to relocate by a mutually agreed-upon date; relocation support is available. Occasional travel is required. The position reports to the Social Lead and is full-time. Compensation for San Diego-based employees is $70,833–$99,167 plus benefits; compensation may vary by experience, location, and job-related qualifications.

Requirements

3–5+ years of relevant social media experience within an agency, brand, sports, entertainment, creator, or executive-led environment.
Strong portfolio demonstrating social-first storytelling, platform fluency, and hands-on content creation.
Experience independently managing the full social content lifecycle, from ideation and capture through editing, publishing, and performance analysis.
Experience managing social calendars, publishing workflows, approvals, and community management.
Strong understanding of social platforms, trends, and platform-native content creation.
Ability to identify content opportunities and develop ideas without a formal brief.
Strong creative judgment and copywriting skills, including the ability to adapt voice across executive and brand channels.
Hands-on experience capturing, editing, and producing social-first photo and video content.
Confidence working directly with executives, directing content capture, and proactively bringing forward ideas.
Ability to independently manage calendars, approvals, publishing, community management, and deadlines.
Strong understanding of sports, entertainment, business, marketing, and internet culture.
Experience using social performance and audience insights to inform creative decisions and improve content.
Strong cross-functional collaboration skills across Marketing, Social, Creative, and Leadership teams.
Ability to move quickly and exercise sound judgment in fast-moving environments.
Comfortable working 40 hours per week and with potential evening and/or weekend work.
Ability to meet hybrid expectations, including weekly in-office attendance on Tuesdays for San Diego-based employees.
Ability to travel occasionally for executive content capture, conferences, marketing events, and internal meetings.

Nice To Haves

Experience creating content for a CEO, founder, executive, athlete, creator, or other personality-led brand.
Agency experience.
Sports or entertainment industry experience.
Proficiency with CapCut, Photoshop, and similar social content creation tools.
Experience with LinkedIn executive thought leadership and B2B content.
Willingness to relocate to San Diego if starting remotely.

Responsibilities

Build a close working relationship with STN’s CEO and develop a deep understanding of his voice, interests, expertise, and audience.
Identify content opportunities arising from conversations, meetings, travel, speaking engagements, industry developments, and everyday moments.
Develop and pitch social-first concepts that authentically reflect the CEO’s personality and point of view.
Capture, edit, write, and publish content across priority executive social channels.
Establish a consistent content cadence and manage calendars, assets, approvals, and publishing workflows.
Repurpose podcasts, interviews, speaking engagements, and business insights into engaging social content.
Travel as needed for executive content capture, conferences, and industry events.
Analyze executive content performance and recommend formats, topics, and creative approaches to strengthen thought leadership.
Translate STN’s Marketing strategy into social content that builds awareness and engagement with its ideal customer profile.
Own STN’s social calendars, ideation, copywriting, publishing, community management, and day-to-day execution.
Create content tailored to platforms, initially focusing on LinkedIn, Instagram, and TikTok.
Develop creative concepts showcasing STN’s work, people, expertise, culture, and industry perspective.
Capture and produce social-first content using mobile devices, CapCut, Photoshop, and other creative tools.
Partner with Marketing, Social, and Creative teams on larger content opportunities.
Maintain a consistent publishing cadence and ensure content reflects STN’s brand voice and creative standards.
Monitor content performance and audience engagement to improve strategy and execution.
Stay immersed in sports, entertainment, marketing, entrepreneurship, business, and internet culture to identify relevant conversations and opportunities.
Recognize content opportunities independently and move quickly to capture and publish timely, culturally relevant content.
Lead content capture sessions and confidently direct executives, employees, and other on-camera talent.
Identify authentic, unscripted moments that can become compelling social storytelling.
Determine when content should be captured and produced quickly versus when it merits more elevated creative execution.
Bring recommendations to Leadership and Marketing based on emerging trends, cultural conversations, and content performance.
Continuously test new formats, storytelling approaches, and platform-native creative techniques.
Work 40 hours per week, with the understanding that the industry may require evening and/or weekend work.
Attend STN HQ in San Diego weekly on Tuesdays, in addition to other in-office events, if San Diego-based.
Travel occasionally for executive content capture, conferences, marketing events, and internal meetings.