Social Media & Brand Voice Lead

Foundry Robotics•Emeryville, CA

14h•Onsite

About The Position

Foundry Robotics is an AI-native robotics manufacturing company focused on advanced assembly and production for robotics companies and national-security-critical hardware. The Social Media & Brand Voice Lead will build the company’s public presence and voice, with X as the first priority. The role owns social strategy and execution, company-wide written voice, and content drawn from Foundry’s robotics manufacturing operations. The role works closely with the founder to help him post consistently in his own voice, and partners with engineers, operators, and the Events Coordinator to surface and share stories. This is a 100% in-person role based in Emeryville, California; proximity to the shop floor is important because it is a central source of content. The position will manage Foundry’s presence on X and other channels, create written and video content, maintain a tone-of-voice guide, and assess performance based on audience quality and meaningful inbound interest. The base salary range is $140,000–$200,000, with equity and benefits for eligible roles. Benefits include comprehensive health, dental, and vision coverage, and generous PTO.

Requirements

At least 5 years of experience in social media, content, or brand work.
Personally owned and managed social posting, including a company X account that can be shared for review.
Strong writing ability, especially short-form writing that communicates technical points effectively.
A clear point of view on tone and the judgment to distinguish confident brand communication from overstatement.
Experience writing in another person’s voice, ideally a founder’s, while preserving their individual voice.
Ability to shoot and edit phone video to a publishable standard.
Technical curiosity and ability to understand and explain what a robotic cell is doing.
Founder mentality: takes ownership, moves quickly, finds ways through ambiguity, and exercises judgment in taking risks.
Comfort working in person near the shop floor in Emeryville, California.

Nice To Haves

Background in hardware, robotics, manufacturing, defense technology, or industrials.
Familiarity with the physical AI and American manufacturing conversation on X and the ability to identify important participants.
Experience building a brand voice from close to nothing.
Design sense or ability to work effectively with designers.

Responsibilities

Set the strategy for X, manage the company account, and build a sustainable posting rhythm.
Identify important voices in physical AI, manufacturing, and defense technology and engage in relevant conversations.
Work with the founder on his X presence, including drafts, prompts, angles, and posting consistency while preserving his voice.
Create and maintain Foundry’s tone-of-voice guide and ensure consistency across job descriptions, website copy, decks, customer materials, and internal announcements.
Shoot and edit short videos on the shop floor and write posts, launch announcements, customer stories, and technical explainers.
Manage other channels, including LinkedIn, YouTube, and the website blog, prioritizing them appropriately.
Measure performance, emphasizing follower quality, candidate and customer inbound, and the impact of individual posts; report monthly and discontinue ineffective approaches.
Work with engineers and operators to develop stories and collaborate with the Events Coordinator so that the show floor and social feed communicate a consistent story.