Lead Social Media

AT&T•Dallas, TX

1d•$118,800 - $178,200

About The Position

The Lead Social Media role leads the end-to-end execution of a local creator marketing program across assigned markets. The position manages agencies and internal teams, builds lasting relationships with creators and local partners, and works with measurement teams to evaluate performance and optimize campaigns. It develops creator strategies and creative direction, ensuring content engages creators and local communities while meeting brand standards, platform best practices, and FTC compliance. The role collaborates with brand social, marketing activation, media, analytics, local marketing teams, and cross-functional market leaders to integrate creator work into omni-channel campaigns. It also develops content strategies and calendars, plans for both scheduled and reactive moments, and maintains influencer CRM records for budgets, creator pipelines, market activity, and historical performance. The position is based in Dallas, Texas, with a stated salary range of $118,800 to $178,200 annually and regular hours of 40 per week.

Requirements

5–8+ years of experience in influencer or creator marketing at scale.
Experience working with regional or retail marketing teams.
Ability to translate strategy into repeatable, operational programs.
High degree of operational rigor and cross-functional leadership.
Experience running multi-market or distributed marketing programs.
Familiarity with influencer tools such as CreatorIQ and campaign workflows.

Nice To Haves

Background in telecom, retail, or large enterprise marketing environments.

Responsibilities

Manage agencies and internal teams to execute a local creator marketing program, including creator discovery and vetting, briefing, content approvals, launch monitoring, and reporting.
Build and maintain long-term relationships with creators, content partners, talent agencies, and local market leaders.
Partner with agencies and internal measurement teams to track, analyze, and report social and influencer KPIs, and use local market performance data to improve campaign impact and efficiency.
Define creator strategies and provide creative direction that engages creators and local communities while meeting brand standards, platform best practices, and FTC compliance.
Collaborate with brand social, marketing activation, media, analytics, local marketing teams, and cross-functional market leaders to integrate creator strategy into omni-channel campaigns and maintain alignment.
Develop strategic approaches, content calendars, and planned and reactive moment strategies to support a creator content engine.
Maintain influencer CRM tools as the source of truth for budgets, creator pipelines, local market activity, and historical performance.

Benefits

Medical, dental, and vision coverage.
401(k) plan.
Tuition reimbursement program.
Paid time off and holidays, including at least 23 vacation days each year and 9 company-designated holidays, based on date of hire.
Paid parental leave.
Paid caregiver leave.
Additional sick leave beyond what state and local law require may be available but is unprotected.
Adoption reimbursement.
Short- and long-term disability benefits.
Life and accidental death insurance.
Supplemental benefit programs, including critical illness, accident, hospital indemnity, and group legal coverage.
Employee Assistance Programs (EAP).
Employee wellness programs.
Employee discounts up to 50% off eligible AT&T mobility plans and accessories, AT&T internet and fiber where available, and AT&T phone.