Social Media & Digital Creative Lead

Mitsubishi Heavy Industries, Ltd.•Lake Mary, FL

2d•Hybrid

About The Position

Mitsubishi Power Americas is seeking a Social Media & Digital Creative Lead to manage its social media strategy, channel operations, creative storytelling, and employer brand reputation across key digital platforms. The role develops and executes social-first content to strengthen brand visibility, support recruiting and employer branding, amplify thought leadership, and increase engagement with priority audiences. It leads social storytelling through video, photography, graphics, employee stories, executive content, campaigns, and event coverage. Working across Marketing, Communications, Talent Acquisition, Human Resources, business stakeholders, and agency partners, the lead translates complex topics into accessible, compelling stories while maintaining brand consistency. The position is hybrid, with three in-office days per week, and requires 20% travel to priority events and company locations as business needs require.

Requirements

Bachelor’s degree in marketing, Communications, Public Relations, Journalism, Digital Media, Graphic Design, or a related field, or equivalent professional experience.
5–8 years of experience in social media, content marketing, brand marketing, creative development, digital marketing, or a related discipline.
Demonstrated experience developing and executing social media strategies for corporate, B2B, recruiting, employer brand, or similarly complex organizations; corporate B2B experience is required.
Strong portfolio or body of work demonstrating social storytelling, visual content, video, photography, graphics, or integrated content development.
Strong graphic design and visual communication skills, with the ability to create and direct the development of assets.
Experience planning and directing video and photography projects, including working with external production partners.
Experience with Sprout Social, Canva, Figma or Adobe Creative Cloud, Meta and LinkedIn Campaign Manager, and video editing tools.
Experience managing multiple stakeholders, deadlines, approvals, and concurrent content projects.
Strong business writing, editing, presentation, and interpersonal communication skills.
Ability to travel to priority events and company locations as business needs require.
Must be legally authorized to work in the United States on a permanent basis and must not require employer immigration sponsorship now or in the future.
Exceptional writing, editing, and storytelling skills; strong content strategy, editorial planning, and content governance expertise.
Solid understanding of SEO, content optimization, digital marketing, and content performance measurement.
Strong project management, organization, and workflow management skills, and the ability to manage multiple priorities in a fast-paced, cross-functional environment.
Data-driven mindset and ability to translate analytics into actionable recommendations.
Excellent stakeholder management, collaboration, and communication skills.

Nice To Haves

Experience in energy, industrial, engineering, manufacturing, technology, infrastructure, or another technically complex B2B environment.
Experience supporting executive thought leadership, employee storytelling, recruiting marketing, or employer reputation programs.
Experience managing interns, freelancers, agencies, or junior creative contributors.
Working knowledge of accessibility, copyright, consent, usage rights, brand governance, and reputation escalation considerations for social content.

Responsibilities

Develop and execute organic social media strategy aligned with business, brand, recruiting, employer brand, campaign, and thought leadership objectives.
Own the social media roadmap, channel strategy, content calendar, publishing cadence, and governance process.
Manage corporate social media channels, including LinkedIn, YouTube, Instagram, Facebook, and emerging platforms as appropriate.
Develop channel-specific approaches to strengthen audience growth, engagement, traffic, visibility, and campaign amplification.
Monitor social trends, platform changes, competitor activity, audience behavior, and relevant industry conversations; coordinate organic and paid social activity with paid media resources when needed.
Lead social-first content strategies for corporate campaigns, recruiting initiatives, employee engagement, product and technology awareness, events, and thought leadership.
Translate technical, engineering, energy, workplace, and business topics into clear, engaging visual stories for external audiences.
Develop creative concepts, messaging, scripts, storyboards, shot lists, interview questions, and creative briefs.
Create, curate, edit, and optimize social content, including short-form videos, executive clips, employee stories, recruiting content, event recaps, social graphics, photography, and motion-based assets.
Partner with business stakeholders to identify authentic storytelling opportunities and adapt long-form content into platform-appropriate social assets.
Maintain a consistent visual and editorial approach while adapting content to platform and audience needs.
Lead social video and photography initiatives from concept through final delivery and provide creative direction to production partners and vendors.
Develop production briefs, storyboards, interview guidance, shot lists, visual references, deliverable specifications, and social cutdown requirements.
Review edits, graphics, captions, thumbnails, and final assets for storytelling quality, accessibility, brand alignment, and channel suitability.
Capture and produce lightweight social photo and video content when appropriate, including employee interviews, event moments, behind-the-scenes footage, and on-location stories.
Attend priority conferences, recruiting events, employee activities, community programs, and company events to capture social content.
Plan pre-event, live-event, and post-event content opportunities; capture event stories and build reusable content packages that extend the reach of company participation.
Identify real-time storytelling opportunities while balancing speed, quality, approvals, privacy, and brand requirements.
Steward the brand across employer review and reputation channels, including Glassdoor, Indeed, Google Business Profile, and other relevant talent platforms.
Monitor employer brand sentiment, ratings, reviews, candidate feedback themes, and reputation trends; collaborate on response, escalation, and improvement strategies.
Develop strategies that amplify authentic employee, intern, apprentice, early-career, and workplace culture stories.
Report on reputation indicators and candidate engagement trends, distinguishing channel sentiment from verified employee experience data.
Establish social media, content, video, audience, and employer brand KPIs aligned with business and recruiting objectives.
Monitor and analyze channel and content performance using social media management platforms, native analytics, web analytics, and campaign reporting tools.
Prepare quarterly reports with findings, opportunities, and recommended actions.
Contribute to positive team spirit, communicate with employees at all levels, participate in team efforts toward departmental and company goals, and comply with and report on safety policies and practices.