Social Creative Lead

Neko Health•New York, NY

18h

About The Position

Mission Neko is working to make data-driven preventative care more accessible, using a single non-invasive visit that combines proprietary technology and direct clinical care to provide personalised, actionable insights. The Social Creative Lead owns social creative for the US, keeping channels active and coherent while the Creative Studio team in Stockholm is offline. The role turns an editorial system of content pillars into content that is shot, edited and published. The Social Creative Lead works with Ramiro on visual language and with Marketing on strategy, copy and the editorial calendar. The role is expected to operate independently across a six-hour time difference, make creative decisions without sign-off, and keep pace with platform and trend shifts. In the first 6–12 months, the role will establish a consistent production and publishing rhythm, agree on a platform playbook, create content for a US location opening, and document a social framework and operating model that can grow into a pod.

Requirements

Portfolio of social-first still and motion work personally shot, edited and published at a steady cadence.
Evidence of leading work end to end, from idea through shoot to published post, with outcomes that can be stated.
Experience working within an editorial or design system and knowing when to push against it.
Platform judgment for Instagram, TikTok and LinkedIn, supported by a current understanding of trends.
Proven ability to work autonomously and make and own decisions without sign-off across a six-hour time difference.
Must be based in the US and able to travel for one to two weeks on location.
Ability to use AI where appropriate to accelerate ideation, tagging, rough cuts and caption drafts, with a person checking quality and tone. AI must not decide what is published and must not be used for anything involving members’ health information or sign-off.

Nice To Haves

Experience directing a videographer, agency or freelancers.
Background in direct-to-consumer, health, technology or consumer goods.
Experience building a social framework or content design system, or supporting a location launch.

Responsibilities

Own US social creative from ideation through publication.
Shoot and edit original still and motion content at a fast pace.
Operate the editorial toolbox by applying each content category’s look, tools and audience, and deciding when to depart from it.
Draft captions and copy, with Marketing owning strategy, tent-pole moments and the editorial calendar.
Direct freelance videographers and other external partners on location.
Track platform and algorithm changes weekly and recommend what the team should change.
Establish a consistent shoot, edit and publish rhythm, with posts traceable to an editorial pillar and its toolbox.
Work with Marketing to agree on a platform playbook specifying audience and format for each content category on Instagram, TikTok and LinkedIn.
Create content for a US location opening, working on site with a videographer from brief through publication.
Document a social framework and operating model that can support growth into a pod.