Creative Lead, SPECS, Social

Snap•Santa Monica, CA

1d•Onsite

About The Position

As a member of Snap’s Creative & Marketing team, the Creative Lead, SPECS, Social will shape how SPECS appears across luxury, fashion, design, and culture through distinctive, social-first creative work. This is a hands-on creative and production role for someone with deep luxury experience, a sophisticated visual eye, and the ability to translate ideas into compelling content across video, designed assets, photography, and other social-native formats. The role calls for meaningful ownership of social creative development and execution, ideally gained within a luxury house or luxury-adjacent brand or publication. The Creative Lead will guide work from early concept through production, launch, delivery, and iteration. They will develop creative direction and storytelling that translates luxury brand-building into technology and hardware, balancing aspiration, innovation, design, and product. The position reports directly to the Creative Director of Social. Snap follows a “default together” approach, expecting team members to work in an office four or more days per week. The role offers paid parental leave, comprehensive medical coverage, emotional and mental health support programs, compensation packages that include participation in Snap’s long-term success, and eligibility for equity in the form of RSUs. U.S. base salary ranges vary by pay zone: Zone A (CA, WA, NYC), $142,000–$214,000 annually; Zone B, $135,000–$203,000 annually; and Zone C, $121,000–$182,000 annually. Starting pay depends on job-related skills, experience, qualifications, work location, and market conditions, and may be negotiable within the range.

Requirements

Bachelor’s degree in design, marketing, communications, filmmaking, or equivalent practical experience.
At least 8 years of relevant experience across creative direction, content production, social, brand, or marketing roles in the luxury space.
At least 3 years working within a true luxury brand or house, ideally in fashion, beauty, automotive, hospitality, or an adjacent premium category.
Experience developing and directing social-first content across video, photography, design, and other digital formats.
Experience directing shoots on set and managing production from pre-production through delivery.
Portfolio or body of work demonstrating strong creative direction, social-first thinking, production leadership, and elevated brand storytelling.
Experience managing creative, production, and/or social agencies and external partners.
Hands-on content creation capabilities across photography, video, design, editing, or social-native formats.
Deep experience supporting creative direction and social content production, ideally within or alongside a true luxury brand.
Sophisticated creative eye and strong taste across brand, design, art direction, photography, video, and storytelling.
Ability to develop social-first concepts, treatments, and briefs, then direct execution across formats.
Proven on-set direction and collaboration skills across creative teams, talent, creators, and production partners.
Strong production instincts, including shoot logistics, location scouting, vendor management, budgets, schedules, and post-production.
Strong judgment, organization, and communication skills, with the ability to balance creative ambition, practical constraints, and cross-functional input.

Nice To Haves

Experience at or within a globally recognized luxury house, such as Dior, Chanel, or Jacquemus, or publications such as Vogue, Vanity Fair, or Architectural Digest.
Experience managing shoot logistics, including location scouting, crew, talent, vendors, budgets, schedules, and post-production.
Proficiency in Figma, Adobe Creative Cloud, Keynote, and emerging generative AI tools.
Familiarity with Adobe Creative Suite programs, Frame.io, and creative asset management platforms.
Demonstrated ability to take projects from creative concept and treatment through production, post-production, and final delivery.
Experience working in fast-moving, cross-functional organizations.

Responsibilities

Concept, develop, and direct social-first storytelling across video, photography, design, editorial, and emerging formats.
Provide art direction for social creative, applying strong visual judgment across identity, content, and storytelling.
Lead cross-functional projects from planning through execution, managing timelines, stakeholders, and resources to deliver high-quality social content on schedule.
Direct shoots on set and guide photographers, directors, stylists, designers, creators, talent, and production teams.
Develop treatments and briefs, build alignment, guide production, and protect creative intent from concept through delivery.
Lead production logistics, including schedules, budgets, vendors, crew, locations, permits, talent, and post-production.
Partner with creators, agencies, and external partners, and create or edit content directly when needed.
Translate luxury brand-building into technology and hardware storytelling that balances aspiration, innovation, design, and product.
Apply knowledge of luxury, fashion, design, culture, creators, and emerging formats to create credible, elevated, and unexpected work for SPECS.
Manage creative, production, and social agencies and external partners from briefing through delivery.