Lead, Brand Media

Scout Motors • Charlotte, NC

3d • Onsite

About The Position

Scout Motors is seeking a strategic, data-driven Lead, Brand Media to guide paid media planning, execution, and optimization while shaping the development and tactical extension of owned and emerging channels. The role translates brand and business objectives into audience-first strategies that build awareness, accelerate consideration, and strengthen long-term brand equity. The Lead serves as the subject-matter expert for audience investment strategy and works independently with internal stakeholders and agency partners, exercising judgment on significant media opportunities, tradeoffs, and risks.

Based at Scout Motors’ corporate headquarters in Charlotte, North Carolina, the role requires four to five days per week in the office and approximately 10–20% domestic travel. Occasional travel to the Innovation Center in Novi, Michigan, the Production Center in Blythewood, South Carolina, and other event locations may be required. A valid driver’s license is required.

Requirements

• Bachelor’s degree in marketing, advertising, communications, business management, or a related field preferred, or equivalent professional experience.
• 12–15 years of experience in media planning, media strategy, integrated marketing, brand marketing, or related disciplines, including work with or within media agencies.
• Recognized expertise in brand media strategy, including directing media agencies and external partners, setting strategic direction, and driving accountability without formal people-management authority.
• Experience developing and executing full-funnel marketing strategies that connect brand-building initiatives to measurable business outcomes.
• Ability to independently evaluate significant brand, audience, channel, and investment tradeoffs while balancing long-term brand-building and near-term performance objectives.
• Experience coordinating across Analytics, CRM, Brand, Creative, Communications, Commercial, and other stakeholders to connect media investment to consumer and commercial outcomes.
• Strong understanding of brand and performance marketing principles and experience balancing long-term brand investment with near-term business objectives.
• Experience with audience planning, segmentation, targeting, and channel strategy.
• Strong understanding of media measurement, attribution, brand health tracking, and reporting.
• Strong analytical, communication, and executive presentation skills, including the ability to explain advanced information and make decision-ready recommendations.
• Ability to persuade diverse stakeholders, work independently, and lead cross-functional work in a fast-paced, high-growth environment.
• Proficiency in Microsoft 365 applications.
• Integrity, curiosity, resourcefulness, a positive attitude, a growth mindset, comfort with change, flexibility, and a collaborative approach.
• Valid driver’s license.

Nice To Haves

• Automotive, lifestyle, outdoor, premium consumer goods, or challenger-brand experience.
• Experience launching new products, brands, or categories.
• Experience managing multimillion-dollar media budgets.
• Understanding of first-party data and evolving privacy frameworks.
• Experience with marketing mix modeling (MMM), attribution, incrementality testing, or advanced media measurement approaches.
• Familiarity with Nielsen, Kantar, Meta Ads Manager, Google Ads, The Trade Desk, and Salesforce Marketing Cloud.

Responsibilities

• Develop annual and campaign-specific media strategies aligned with Brand and company objectives, including investment priorities and measures of success.
• Define target audiences, channel strategies, and investment approaches across the consumer journey, considering market dynamics, audience behavior, and brand factors.
• Lead media planning, budget allocation, optimization, and performance reviews across paid media channels; independently address significant investment and performance issues.
• Coordinate with Brand, Creative, Communications, Commercial, Digital Marketing, CRM, and Analytics teams to support integrated planning and stakeholder alignment.
• Direct agency partners in translating business and brand objectives into actionable plans, setting strategic direction, and ensuring execution and accountability.
• Establish measurement frameworks, KPIs, and decision principles with Analytics and agency teams to assess effectiveness and inform investment decisions.
• Convert campaign, audience, competitive, and market insights into recommendations and present complex media tradeoffs to senior stakeholders.
• Evaluate emerging channels, partner capabilities, and audience opportunities; recommend where to test, scale, or redirect investment.
• Champion testing and optimization across audiences, channels, creative, and media investments, applying learnings to future strategy.

Benefits

• Competitive insurance, including medical, dental, vision, and income protection plans.
• 401(k) program with employer match and immediate vesting.
• 20 days of planned PTO as accrued, 40 hours of unplanned PTO, and 14 company or floating holidays annually.
• Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders.
• Paid leave for bereavement, jury duty, voting time, or military leave.
• Annual performance bonus program.
• Competitive compensation and benefits intended to support physical, mental, and financial wellbeing.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior