Senior Manager, Brand & Performance Media

Auctane•Austin, TX

21h•Hybrid

About The Position

The Senior Manager, Brand and Performance Media will drive top-of-funnel growth across the ShipStation Global portfolio, specifically Stamps.com in the US and ShipStation in four geographies. This role develops and executes an integrated media strategy that balances brand growth with trials and leads, combining emotional storytelling with financial efficiency. Reporting to the Vice President of Growth Marketing, the role leads media agency relationships and manages one direct report responsible for North America Stamps and ShipStation. It is a builder role focused on developing media strategy, operating models, measurement approaches, and a testing roadmap to scale the business. The position uses data, experimentation, and incrementality to determine what drives growth, and partners with Product Marketing, Brand Marketing, Creative, Finance, Data & Analytics, and Performance Marketing to connect media investment to business objectives and measurable impact. The position is hybrid, with three days per week in the Austin, Texas office.

Requirements

At least 6 years of experience in integrated media, brand marketing, growth marketing, or a related field.
Experience planning across digital and offline channels, including video, streaming/CTV, audio/podcasts, radio, linear TV, programmatic, and paid social.
Demonstrated ability to balance brand awareness and consideration with measurable outcomes, connecting top-of-funnel investment to trials, leads, customer acquisition, and full-funnel growth.
Proven ability to build and scale media programs, operating models, planning processes, and measurement frameworks.
Strong analytical and quantitative skills, including translating audience insights, media performance, creative effectiveness, and channel economics into investment decisions.
Experience managing performance against business KPIs such as CAC, CPA, conversion rates, incremental lift, ROAS, and LTV.
Understanding of media attribution, incrementality testing, conversion lift studies, and Marketing Mix Modeling (MMM).
Ability to develop a structured test-and-learn roadmap and use evidence to evaluate channel effectiveness, inform budget allocation, and demonstrate brand investment impact.
Hands-on experience with media buying, campaign management, analytics, and reporting platforms.
Strong Excel or Google Sheets skills for budget modeling, forecasting, scenario planning, and performance analysis.
Demonstrated experience leading media agencies and external partners, including strategic direction, budget and scope management, recommendation evaluation, performance expectations, and accountability.
Ability to collaborate across Brand Marketing, Product Marketing, Creative, Performance Marketing, Finance, Data & Analytics, and other stakeholders.
Experience managing multi-market or multi-brand programs, with planning, budget governance, reporting, and operational discipline.
Strong communication, presentation, and storytelling skills, including explaining complex data, influencing stakeholders, challenging assumptions constructively, and communicating trade-offs to senior leaders.
Experience mentoring or managing team members and coordinating cross-functional and external partners.
Ability to set strategy and address executional challenges in a fast-paced, evolving environment.

Nice To Haves

Experience in both agency and client-side environments.
SQL experience.
Familiarity with Google Ads, Meta Ads Manager, The Trade Desk (TTD), Google Display & Video 360 (DV360), Campaign Manager 360 (CM360), GA4, Looker, Tableau, or comparable platforms.

Responsibilities

Build and execute integrated paid media strategy balancing brand awareness, consideration, trials, and leads across ShipStation Global products and markets.
Work with Brand Marketing to create a holistic approach to brand and demand.
Evolve the top-of-funnel media engine and connect it to a full-funnel strategy across audio and video channels, including influencer, podcast, radio, linear TV, CTV, OLV, OTT, YouTube, and social.
Lead media planning and optimization with the media agency using audience insights, creative performance, channel economics, and business KPIs.
Develop and lead a test-and-learn roadmap to evaluate channels, audiences, creative approaches, and strategies, emphasizing incrementality, scalability, and business impact.
Use marketing analytics measurement frameworks and probabilistic and deterministic methodologies across online and offline channels to assess incremental media impact and inform optimization and budget allocation.
Own top-of-funnel attribution and measurement; partner with Marketing Analytics on MMM, touch-based attribution, lift testing, and other incrementality methodologies.
Partner with Product Marketing, Brand, and Creative to develop and refine messaging, creative, audiences, and media strategies.
Lead media agency relationships by setting strategic direction, managing budgets and scopes, establishing performance expectations, and holding partners accountable for recommendations, execution, reporting, and results.
Lead and manage one direct report responsible for North America Stamps and ShipStation.