Associate Media Director, Brand

Finn Partners•, (Multiple States)

1d•$90,000 - $100,000•Remote

About The Position

The Associate Media Director, Brand leads brand media strategy and planning across a portfolio of client accounts, including healthcare and health system clients. This role owns local, national, and global plans from brief through measurement; serves as the day-to-day media lead for clients; and partners with the Performance Media team to connect brand and performance planning around shared business outcomes. Channel planning may include premium video, linear television, connected TV and streaming, programmatic video and display, audio, out-of-home, brand partnerships, and custom activations. The role directly manages and develops Media Planners and contributes to new business efforts alongside the Director of Brand Media. It works with Account, Strategy, and Creative teams from early planning through campaign delivery, measurement, and optimization. The position is remote-first and may be performed anywhere in the U.S., with optional office days in listed cities; Eastern Time Zone is preferred for team collaboration.

Requirements

Bachelor's degree or equivalent experience.
7–10 years of media or advertising agency experience.
Proven experience leading integrated brand media plans across multiple accounts and traditional and digital channels.
Experience planning and buying local and regional broadcast, audio, and OOH alongside national digital campaigns.
Experience managing and developing planners, including conducting performance reviews.
Fluency in media measurement and analytics, with a track record of using data to drive optimization.
A track record of gaining trust through sound judgment, including under pressure.
Experience partnering with performance media counterparts to build integrated brand and performance plans.
Strong presentation skills and ability to translate media strategy for senior client audiences.
Knowledge of G Suite (Sheets, Docs, Slides) and Microsoft Office (Word, PowerPoint, Excel).
Proficiency with reporting and dashboard platforms such as Ninjacat and Funnel, or similar tools.
Familiarity with AI tools such as Gemini, OpenAI, Copilot, and Claude for planning, research, and reporting workflows.
Familiarity with audience research and competitive intelligence platforms such as GWI and MediaRadar, or similar tools.
Experience with social listening and publishing platforms such as Sprout Social, or similar tools.
Familiarity with media plan management and workflow platforms such as Bionic, Mediaocean, or Basis, or similar tools.
Knowledge of Google Marketing Platform tools, including Campaign Manager, Google Analytics, and Looker Studio.
Working knowledge of paid social, paid search, and self-serve platforms such as Meta, LinkedIn, and Google Ads.
Ability to use zero-, first-, second-, and third-party data to inform planning decisions.
Ability to conduct critical analysis and identify key insights.
Strong written, verbal, and visual communication skills.
Solid project management and organizational skills.
High level of accuracy and attention to detail.

Nice To Haves

Healthcare or health system media experience is strongly preferred.
Experience planning Spanish-language or multicultural media is a plus.

Responsibilities

Lead brand media strategy and planning across multiple client accounts, linking channel choices to client business objectives.
Serve as the primary media lead in client meetings and present plans, recommendations, and results to senior client stakeholders.
Partner with Performance Media to build integrated plans aligned to a single business outcome.
Contribute media landscape and channel insights to strategy briefs in collaboration with Account, Strategy, and Creative teams.
Oversee campaign delivery from planning and negotiation through trafficking, pacing, billing, and reporting.
Lead vendor negotiations for rates, positioning, added value, and custom opportunities.
Define KPIs and measurement frameworks for brand campaigns and translate results into optimization recommendations.
Own quality control for plans, estimates, insertion orders, and reports produced by the team.
Manage and develop Media Planners by setting goals, delegating, reviewing work, conducting performance reviews, and providing input on promotion and compensation.
Support the Director of Brand Media with new business, including strategic ideation, plan development, and pitch presentations.
Champion adoption of agency planning, buying, and workflow platforms to improve team speed and accuracy.
Coordinate with Account leads on day-to-day client direction while retaining ownership of team development and quality standards.
Stay current on media trends and bring new points of view to clients and internal teams.