Associate Media Director

Prophet•Atlanta, GA

1d•$110,000 - $125,000•Hybrid

About The Position

The Associate Media Director leads integrated, digital-first media strategy and activation for a portfolio of B2B and consumer clients. This person serves as the day-to-day media lead, shaping audience engagement strategies and developing technically rigorous plans designed to deliver measurable business outcomes. The role bridges strategy and execution, partnering with Strategy, Creative, PMO, Analytics, and Client Leadership teams to translate business objectives into audience, channel, and measurement plans. It also involves maintaining close oversight of campaign setup, tracking, and optimization, building relationships with senior clients, and supervising and mentoring junior media team members. The position is based in Atlanta, Austin, or Chicago, with a hybrid working model requiring at least three full days per week in the office or at a client site. The listed salary range is $110,000–$125,000 USD.

Requirements

At least 6 years of digital media planning and activation experience, primarily in an agency environment.
Experience working with both B2B and B2C clients.
Hands-on experience planning and activating paid social, paid search, and programmatic campaigns.
Working knowledge of platforms such as LinkedIn Campaign Manager, Meta, Google Ads, DV360, and/or The Trade Desk.
Strong grounding in campaign tracking and measurement, including UTMs, Google Tag Manager, conversion tracking, and attribution, with the ability to connect media performance to business outcomes.
Experience managing multi-million-dollar media budgets and media vendor relationships.
Fluency with media research and planning tools such as MRI-Simmons, Kantar, Pathmatics, MediaRadar, and GWI.
Experience supervising and developing junior team members.
Strong presentation and communication skills, including comfort leading conversations with senior client stakeholders.
Ability to manage multiple projects, remain detail-oriented under pressure, and work across both strategic planning and hands-on execution.
Bachelor’s degree in advertising, marketing, or a related field, or equivalent experience.

Nice To Haves

Experience with financial services clients, such as banking, insurance, wealth and asset management, payments, or fintech, including legal and compliance review processes.
Experience with demand generation and lead generation programs, including content syndication, webinars and virtual events, and sponsored content with trade publications.
Exposure to account-based marketing and intent data platforms such as 6sense, Demandbase, and Bombora.
Familiarity with marketing automation and CRM platforms such as Salesforce, HubSpot, and Marketo.

Responsibilities

Develop, manage, and execute integrated media plans across paid, owned, and earned channels, especially paid social, paid search, programmatic display and video, and content partnerships.
Lead audience strategy, segmentation, and customer journey development for B2B buying committees and B2C paths to purchase.
Build launch, activation, and nurture strategies aligned with business and marketing objectives across awareness, consideration, and demand generation.
Compile and interpret media research and audience insights to inform plans and recommendations.
Monitor emerging media, platforms, and AI-driven planning and buying tools, and share relevant perspectives with internal teams and clients.
Oversee campaigns throughout research, planning, activation, tracking, and optimization, ensuring strategic and technical requirements are met.
Own campaign tracking and measurement setup, including UTM taxonomy, pixel and tag implementation, conversion tracking, and attribution, in partnership with Analytics.
Ensure clean data flow between media platforms and client marketing automation and CRM systems to connect media activity to leads, pipeline, and revenue.
Build measurement frameworks and KPI dashboards that connect media investment to business outcomes; lead daily, weekly, and monthly reporting and help clients derive actionable learnings.
Recommend budget shifts and campaign optimizations based on performance.
Serve as the senior media voice on accounts by leading weekly status meetings, presenting plans and performance, and translating technical media strategy into business-relevant narratives for director- and VP-level stakeholders.
Develop knowledge of clients’ products, business cultures, competitive landscapes, and go-to-market priorities, including regulatory, compliance, and brand-safety considerations for financial services.
Lead proposals and scopes of work for media projects and contribute to new business pitches.
Manage media budgets, billing forecasts, and the profitability of media work.
Manage media vendor and publisher-partner relationships, schedules, and contracts; negotiate value and hold partners accountable for delivery.
Evaluate and recommend data and media partners based on targeting strengths, cost, and fit.
Supervise, mentor, and develop media planners and supervisors, setting clear expectations and fostering a positive environment.
Help establish best practices and repeatable processes for planning, activation, and reporting.