Associate Media Director

Stagwell Global • Minneapolis, MN

2d • Hybrid

About The Position

Colle McVoy is seeking an experienced Associate Media Director to join their collaborative team and passionate culture. This role involves planning media across all channels for a Fortune 500 company on a global scale, leading teams to create innovative solutions, and ensuring media plans are as creative as the message. The ideal candidate will have proven experience directing media teams, leading client communication, and mentoring media supervisors, planners, and assistant media planners. Collaboration with global client leads, partner agencies, and internal cross-department teams is essential. The role requires a strong communicator, detail-oriented individual, and a strategic thinker who is curious, dynamic, data-driven, and creative.

Requirements

• Lead client business and manage internal media team
• Ability to independently write media plans and create client-ready decks in collaboration with the media team
• Strong communications skills including managing regular client communication and confidence to present to client teams both virtually and in-person
• Proficient across all media planning core skills and tools: full funnel media channel evaluation and recommendations, reach and frequency and media mix modeling (MMM) analyses, competitive analysis, audience creation/analysis, plan reporting and optimization
• B2B experience in highly regulated categories using data-led highly targeted digital-first media as a primary channel consideration
• Think creatively to bring first-to-market ideas including media partner-led branded content sponsorship programs
• Strong attention to detail
• Resourceful, with strong management skills and demonstrated team-leadership
• Ability to thrive in a culture of teaching and learning
• Competent at prompting AI and interpreting AI responses to assist in research and media planning
• Proficient with MRI-Simmons, Media Radar and Pathmatics (or similar competitive tracking tools), Nielsen Commspoint and Mediaocean/Prisma
• Bachelor’s degree or equivalent industry experience
• Minimum 7-8 years of agency-side media planning experience
• Media-only or integrated agency background
• Experience across all media channels (television/video, digital, social, radio/audio, print, out of home) and full funnel marketing required
• Proficient in Microsoft Excel, PowerPoint, Word, Outlook and Teams; Google Slides a plus
• Ability to travel as needed

Nice To Haves

• Global media and Retail Media experience a plus

Responsibilities

• Initiate and facilitate global media strategy, plan development, execution, reporting and stewardship for a B2B-focused Fortune 500 company
• Master category, brand, product and media vehicle knowledge
• Collaborate as part of core team to develop effective paid media strategies
• Manage and coordinate all media team strategic and investment efforts
• Determine planning and resource needs, participating in scope development with CM’s SVP media and account leads
• Establish audience profiles and primary strategies to guide global media planning, activation and annual evaluations
• Primary internal team and client-facing responsibilities for media discipline
• Interact with global media agency partners and cross-discipline internal teams (Account Management, Creative, Data Science, Brand Strategy, Finance)
• Guide strategic direction, review plan documents, provide proactive reporting/plan stewardship
• Lead client presentation development to set global media strategy and USAC activation
• Facilitate media research and partner relationships to advance understanding of existing/emerging markets and industry
• Schedule and attend media representative meetings with core media team
• Review and discuss opportunities with industry experts – educate team, evaluate industry trends, needs for research
• Participates in internal team and agency development
• Work with CM media department leadership to determine goals, strategies and growth opportunities for team development
• Train and mentor direct reports (media planners, assistant media planners) daily
• Develop and present agency training presentations on new ideas; bring in relevant speakers for agency and group presentations
• Integrate emerging AI technologies into daily workflows to support innovation, automation, and operational excellence

Benefits

• health and wellness options
• agency perks
• the flexibility of a hybrid work environment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree