Associate Media Director

Adelphi Group•Philadelphia, PA

1d•$110,000 - $145,000•Hybrid

About The Position

The Associate Media Director leads tactical media planning and execution in alignment with client and campaign goals. The role ensures that budgets, plans, and execution meet client parameters across online and offline channels, and applies established channels and relevant innovations—including search, video, programmatic, addressable media, emerging social platforms, and direct-to-publisher opportunities. The position works closely with internal teams, advises and develops junior staff, and manages relationships and negotiations with media partners. The role also provides industry and market insight, develops and follows investment processes, addresses operational problems, and identifies opportunities to improve efficiency. It leads execution communications, client presentations, and day-to-day meetings, adapting communication to the audience and clearly advancing desired actions. Omnicom’s stated policy generally requires employees to work in the office at least three days per week, subject to local law and any additional agency or manager direction.

Responsibilities

Lead tactical planning and execution in alignment with client and campaign goals.
Ensure budgets, campaign plans, and execution align with client parameters across online and offline channels.
Apply established channels and relevant innovations to client media strategies, including search, video, programmatic, addressable, emerging social platforms, and direct-to-publisher media.
Work with other teams to guide and challenge them toward high-quality thinking and performance.
Nurture media-partner relationships and surface opportunities and ideas.
Advise and support junior staff in identifying potential solutions to problems and issues.
Meet with media partners to assess capabilities and innovations relevant to client strategies.
Lead day-to-day relationships with media partners and manage the media-partner negotiation process.
Help identify opportunities for larger media partnerships in the marketplace.
Share information on media, markets, and related industry topics.
Develop and follow investment processes and procedures across teams and disciplines, with particular attention to finance and data security risks.
Analyze root causes of problems and develop corrective approaches.
Train, motivate, and develop junior team members.
Create and deliver accurate, honest, and timely performance-management documents.
Identify opportunities to improve or automate processes and team working dynamics.
Demonstrate understanding of SOLVE(D) departments and offerings and engage knowledgeably with internal teams and AORs.
Own and maintain execution communications among key stakeholders.
Lead client presentations and day-to-day meetings.
Adapt communication to the audience and deliver information clearly and persuasively to prompt desired action.
Represent the company’s values and goals in internal and external communications.