Senior Manager, Brand & Performance Media

Auctane•Austin, TX

3d•Hybrid

About The Position

The Senior Manager, Brand and Performance Media will drive top-of-funnel growth across the ShipStation Global portfolio, specifically Stamps.com in the US and ShipStation in four geographies. The role builds and executes an integrated media strategy balancing brand growth, trials, and leads, combining emotional storytelling with financial efficiency. Reporting to the Vice President of Growth Marketing, the Senior Manager leads media agency relationships and manages one direct report responsible for North America Stamps and ShipStation. This is a builder role focused on developing media strategy, operating models, measurement approaches, and testing roadmaps to scale the business. The role applies data, experimentation, and incrementality analysis to identify what drives growth and works closely with Product Marketing, Brand Marketing, Creative, Finance, Data & Analytics, and Performance Marketing to connect media investment to business objectives and measurable impact. The position is hybrid, with three days per week in the Austin office.

Requirements

At least 6 years of experience in integrated media, brand marketing, growth marketing, or related roles; experience across agency and client-side environments is ideal.
Experience planning across digital and offline channels, including video, streaming/CTV, audio/podcasts, radio, linear TV, programmatic, and paid social.
Demonstrated ability to balance brand awareness and consideration with measurable outcomes, connecting top-of-funnel investment to trials, leads, customer acquisition, and full-funnel growth.
Ability to build and scale media programs, operating models, planning processes, and measurement frameworks, and to turn ambiguity into action.
Strong analytical and quantitative skills, translating audience insights, media performance, creative effectiveness, and channel economics into investment decisions.
Experience managing performance against business KPIs such as CAC, CPA, conversion rates, incremental lift, ROAS, and LTV.
Understanding of media attribution, incrementality testing, conversion lift studies, and Marketing Mix Modeling.
Ability to develop a structured test-and-learn roadmap and use evidence to evaluate channel effectiveness, allocate budgets, and demonstrate the business impact of brand investment.
Hands-on experience with media buying, campaign management, analytics, and reporting platforms.
Strong Excel or Google Sheets skills for budget modeling, forecasting, scenario planning, and performance analysis.
Demonstrated experience leading media agencies and external partners, setting direction, managing budgets and scopes, evaluating recommendations, establishing expectations, and driving accountability.
Ability to collaborate across Brand Marketing, Product Marketing, Creative, Performance Marketing, Finance, Data & Analytics, and other stakeholders.
Experience managing multi-market or multi-brand programs, with strong planning, budget governance, reporting, and operational discipline.
Strong communication, presentation, and storytelling skills, including the ability to translate complex data into recommendations and influence stakeholders and senior leaders.
Experience mentoring or managing team members and coordinating cross-functional and external partners.
Comfort balancing strategic and executional work in a fast-paced, evolving environment.

Nice To Haves

Experience with tools such as Google Ads, Meta Ads Manager, The Trade Desk (TTD), Google Display & Video 360 (DV360), Campaign Manager 360 (CM360), GA4, Looker, Tableau, or comparable platforms.
SQL experience.
Experience in both agency and client-side environments.

Responsibilities

Build and execute an integrated paid media strategy balancing brand awareness, consideration, trials, and leads across ShipStation Global products and markets.
Partner with Brand Marketing on a holistic approach to brand and demand.
Develop a connected full-funnel strategy with Performance Marketing across audio and video channels, including influencer, podcast, radio, linear TV, CTV, OLV, OTT, YouTube, and social.
Lead media planning and optimization with the media agency, using audience insights, creative performance, channel economics, and business KPIs to improve reach, engagement, trials, leads, and CPA efficiency.
Develop an experimentation roadmap to test new channels, audiences, creative approaches, and strategies, emphasizing incrementality, scalability, and business impact.
Use the marketing analytics media measurement framework and probabilistic and deterministic methodologies across online and offline channels to assess incremental impact and inform optimization and budget allocation.
Own top-of-funnel attribution and measurement, partnering with Marketing Analytics to evolve attribution through Marketing Mix Modeling, touch-based attribution, lift testing, and other incrementality methodologies.
Partner with Product Marketing, Brand, and Creative to develop and iterate on messaging, creative, audiences, and media strategies.
Lead media agency relationships by setting strategic direction and performance expectations, managing budgets and scopes, and holding partners accountable for recommendations, execution, reporting, and results.
Manage one direct report responsible for North America Stamps and ShipStation.