Senior Media Planner, Performance

Finn Partners • , (Multiple States)

1d • $65,000 - $85,000 • Remote

About The Position

As a Senior Media Planner, Performance, you will work to understand clients’ businesses and challenges and develop ways to help them grow. You will plan and build paid advertising campaigns across platforms including Google, Microsoft Advertising, Meta, LinkedIn, TikTok, programmatic display, and other digital channels, supporting conversion, awareness, and consideration objectives.

The role covers media planning, ad buying, campaign trafficking, performance optimization, reporting, and client relationship leadership, including reporting calls and strategy meetings. You will collaborate with the Brand Media team to create connected plans and provide dotted-line guidance to Associate Media Planners. The position is remote-first and can be performed anywhere in the U.S., with optional office days in several cities. Eastern Time Zone working hours are preferred.

Requirements

• Bachelor’s degree or equivalent experience.
• 3–4 years of advertising or media agency experience, including hands-on performance media management.
• Strong math and analytical skills.
• Creative and innovative thinking.
• Sound judgment and a track record of gaining trust and respect, including in high-pressure situations.
• Exceptional written and verbal communication skills and the ability to communicate with employees, partners, and clients at all levels.
• Ability to multitask, prioritize, and perform under tight deadlines in a fast-moving environment.
• Knowledge of G Suite (Sheets, Docs, Slides) and Microsoft Office (Word, PowerPoint, Excel).
• Experience with paid search platforms such as Google Ads and Microsoft Advertising.
• Experience with self-serve social platforms such as Meta, LinkedIn, TikTok, Reddit, Pinterest, Snapchat, and X.
• Familiarity with programmatic buying platforms such as DV360, The Trade Desk, or similar tools.
• Knowledge of Google Marketing Platform tools, including Campaign Manager, Google Analytics, Google Tag Manager, and Looker Studio.
• Proficiency with reporting and dashboard platforms such as Ninjacat and Funnel, or similar tools.
• Familiarity with agency AI tools such as Gemini, OpenAI, Copilot, and Claude for planning, research, and reporting workflows.
• Familiarity with audience research and competitive intelligence platforms such as GWI and MediaRadar, or similar tools.
• Working knowledge of brand media channels, including CTV/streaming, audio, OOH, and partnerships.
• Ability to conduct critical analysis and identify key insights.
• Strong written, verbal, and visual communication skills.
• Proactive and self-motivated approach.
• Excellent problem-solving skills.
• Solid project management and organizational skills.
• High level of accuracy and attention to detail.

Nice To Haves

• Experience guiding or reviewing the work of junior planners.

Responsibilities

• Participate in integrated media plan and strategy development, contributing to performance channel strategy and plan direction.
• Manage performance media campaigns end to end, from setup and trafficking through optimization and reporting.
• Execute online media campaigns, especially PPC and paid social, as well as display and video.
• Set up and QA conversion tracking, pixels, and tagging with measurement and analytics teams before launch.
• Implement and monitor KPI and ROI tracking.
• Design and run structured tests across creative, audiences, and bidding, and turn results into optimization recommendations.
• Prepare detailed monthly reports and present them to clients.
• Present media plans and strategic recommendations directly to clients, with Supervisor support for complex or sensitive accounts.
• Partner with the Brand Media team to integrate brand and performance tactics into one plan.
• Provide dotted-line day-to-day guidance to Associate Media Planners, including reviewing client-facing reports and providing feedback, without formal performance management authority.
• Conduct industry, competitive, and audience research using media tools and agency resources.
• Maintain daily campaign pacing and budget tracking.
• Work with measurement, creative, and other FINN teams to support campaign success.
• Evaluate new media platforms and tools and develop recommendations about their fit for clients.
• Stay current on media trends and best practices.

Benefits

• Competitive salary.
• Health insurance.
• Dental insurance.
• Vision insurance.
• 401(k).
• Generous PTO policy.
• Paid holidays.
• Wellness stipend for physical and mental health programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior