International Brand Media Manager

Rippling•San Francisco, CA

3d•$100,000 - $157,500

About The Position

Rippling is seeking an International Brand Media Manager to build brand awareness and consideration across international markets. This individual contributor owns digital brand media planning and campaign delivery across channels including CTV, YouTube, Meta, LinkedIn, programmatic, display, and audio. The role translates audience insights and business priorities into focused media plans, adapts campaigns to local markets, and manages agency partners from briefing through performance evaluation. The manager collaborates with Growth, Brand, Creative, regional Marketing, and Analytics teams to reach the right audiences with compelling creative. They help establish measurement approaches, using brand lift studies, incrementality testing, and marketing mix modeling to assess effectiveness and guide investment decisions. The role calls for strong execution, analytical judgment, independent ownership, clear direction-setting, and the ability to challenge agency recommendations. Rippling values in-office work for office-based employees. Employees who live within a defined radius of a Rippling office are expected under current policy to work in the office at least three days a week. The role offers competitive salary, benefits, and equity; US salary ranges vary by location, and final compensation may depend on professional background, experience, and location.

Requirements

At least 4 years of experience in paid media planning, strategy, or activation, in-house or at a media agency.
Experience managing digital campaigns across multiple channels and understanding how audience behavior, creative, and channel opportunities influence media decisions.
Strong knowledge of digital brand channels, including CTV, YouTube, Meta, LinkedIn, programmatic/display, and audio, with deeper execution experience in several.
Experience managing media agencies or leading agency client engagements, including briefing, reviewing plans, overseeing budgets, and driving accountability.
Applied experience with media measurement frameworks, including MMM, brand lift studies, and incrementality testing; ability to explain their strengths and limitations and use findings to make investment recommendations.
Experience partnering with Growth, Brand, Creative, and Analytics teams to deliver campaigns and resolve competing priorities.
Strong organizational skills and attention to detail, including managing concurrent campaigns, budgets, and deadlines.
Ability to work independently, make thoughtful tradeoffs, and identify when to involve partners or escalate an issue.
Willingness to occasionally adjust working hours to collaborate with international teams and agency partners across time zones.

Nice To Haves

Experience planning or managing media campaigns across international markets.
Experience in B2B SaaS or launching campaigns in markets with low brand awareness.
Familiarity with GA4, CM360, and major advertising platforms.

Responsibilities

Own international digital media plans, recommending audiences, channel mix, budgets, and flighting based on market maturity, local media behavior, and campaign objectives.
Lead agency partnerships by writing briefs, evaluating media recommendations, overseeing activation, and holding partners accountable for delivery, quality, and actionable insights.
Manage budgets and campaign execution, including pacing and optimization recommendations, timelines, asset readiness, and tracking accuracy.
Partner across Growth and Brand to coordinate audience strategies, campaign timing, retargeting, and exclusions across the funnel.
Work with Brand and Creative to translate media plans into actionable briefs, prioritize localized assets, and use campaign learnings to improve creative.
Build measurement plans with Analytics and measurement partners, defining objectives, baselines, KPIs, and testing approaches suited to each market’s budget and data availability.
Interpret MMM, brand lift, incrementality tests, and campaign reporting to recommend investments, changes, and future learning.
Deliver concise performance readouts that explain results, limitations, and recommendations, distinguishing near-term campaign signals from longer-term brand impact.